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subject:"Relationship marketing"
~language:"eng"
~person:"Montecchi, Matteo"
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Relationship marketing
Beziehungsmarketing
2
Consumer behaviour
2
Customer data
2
Data protection
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Datenschutz
2
Konsumentenverhalten
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Kundendaten
2
Consumer attitudes
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Consumer value
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Customer privacy
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Customer surveillance
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Data security
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Datensicherheit
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Personal concerns
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Privacy calculus
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customer data
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customer insight value
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customer privacy and data security concerns
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customer relationships
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customer surveillance
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prediction experiments
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Montecchi, Matteo
Fader, Peter
3
Plangger, Kirk
3
Breitner, Michael H.
2
Friedrich, Ina
2
Jerath, Kinshuk
2
Kuusela, Hannu
2
Saarijärvi, Hannu
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Abbasi, Ahmed
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Abedzadeh, Najmeh
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Barko, Christopher D.
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Becker, Jan U.
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Bellenger, Danny N.
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Bonacchi, M.
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Carnein, Matthias
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Castaldo, Sandro
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Cheng, Julian Ming Sung
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Coussement, Kristof
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Cui, Geng
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Do, Ben-Roy
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Dobolyi, David
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Dukes, Anthony
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Eid, Riyad
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Ferrari, M.
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Gimpel, Henner
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Grosso, Monica
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Grönroos, Christian
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Görz, Quirin
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Hallikainen, Heli
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Hardie, Bruce
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Hardie, Bruce G. S.
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Harfie, Bruce G. S.
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Heffner, Mike
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Homann, Leschek
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Hughes, Arthur Middleton
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Hurk, Evelien van der
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Jagpal, Sharan
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Jai, Tun-Min
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Johnston, Wesley J.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
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ECONIS (ZBW)
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
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