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subject:"Relationship marketing"
~person:"Breitner, Michael H."
~person:"Montecchi, Matteo"
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Search: subject_exact:"Kundeninformationssystem"
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Relationship marketing
Beziehungsmarketing
4
Customer data
4
Kundendaten
4
Consumer behaviour
2
Data protection
2
Datenschutz
2
Konsumentenverhalten
2
Consumer attitudes
1
Consumer value
1
Customer privacy
1
Customer surveillance
1
Data security
1
Datensicherheit
1
Experten
1
Experts
1
Management information system
1
Management-Informationssystem
1
Multi-criteria analysis
1
Multikriterielle Entscheidungsanalyse
1
Personal concerns
1
Privacy calculus
1
Software
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customer data
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customer insight value
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customer privacy and data security concerns
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customer relationships
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customer surveillance
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prediction experiments
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English
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Breitner, Michael H.
Montecchi, Matteo
Fader, Peter
3
Plangger, Kirk
3
Friedrich, Ina
2
Jerath, Kinshuk
2
Kuusela, Hannu
2
Saarijärvi, Hannu
2
Schwarz, Torsten
2
Warwitz, Claudius
2
Abbasi, Ahmed
1
Abedzadeh, Najmeh
1
Baetzgen, Andreas
1
Barko, Christopher D.
1
Becker, Jan U.
1
Bellenger, Danny N.
1
Birker, Benjamin
1
Bonacchi, M.
1
Burmann, Christoph
1
Carnein, Matthias
1
Castaldo, Sandro
1
Cheng, Julian Ming Sung
1
Coussement, Kristof
1
Cui, Geng
1
Dangelmaier, Wilhelm
1
Do, Ben-Roy
1
Dobolyi, David
1
Dukes, Anthony
1
Eid, Riyad
1
Ferrari, M.
1
Gimpel, Henner
1
Grosso, Monica
1
Grönroos, Christian
1
Gupta, Sachin
1
Görz, Quirin
1
Hallikainen, Heli
1
Hardie, Bruce
1
Hardie, Bruce G. S.
1
Harfie, Bruce G. S.
1
Heffner, Mike
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IWI-Diskussionsbeiträge
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Psychology & marketing
1
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ECONIS (ZBW)
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
3
Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
-
2013
Persistent link: https://www.econbiz.de/10011609318
Saved in:
4
Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
-
2010
Persistent link: https://www.econbiz.de/10009130005
Saved in:
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