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subject:"Relationship marketing"
~person:"Guzman, Francisco"
~subject:"Markenführung"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Markenführung
Brand image
22
Markenimage
22
Brand management
20
Consumer behaviour
17
Konsumentenverhalten
17
Brand
10
Markenartikel
10
Beziehungsmarketing
8
Brand equity
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Designation of origin
4
Herkunftsbezeichnung
4
Internet marketing
4
Online-Marketing
4
Social Web
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Social web
4
Brand love
3
Brand loyalty
3
Customer integration
3
Kundenintegration
3
Markentreue
3
Personality psychology
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Persönlichkeitspsychologie
3
Sustainability
3
Advertising
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Advertising effects
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Brand authenticity
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Brand co-creation
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Brand experience
2
Branding
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CSR
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Consumer brand equity
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International marketing
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Guzman, Francisco
Burmann, Christoph
51
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Han, Heesup
22
Phau, Ian
22
Diamantopoulos, Adamantios
21
Bang, Nguyen
20
De Chernatony, Leslie
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
MacInnis, Deborah J.
16
Bruhn, Manfred
15
Ekinci, Yuksel
15
Foroudi, Pantea
15
Huber, Frank
15
Khan, Imran
15
Romaniuk, Jenni
15
Christodoulides, George
14
Gil Saura, Irene
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
King, Ceridwyn
13
Kumar, Vikas
13
Rahman, Zillur
13
Sattler, Henrik
13
Sreejesh, S.
13
Bauer, Hans H.
12
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Khamitov, Mansur
12
Park, Jungkun
12
Shimul, Anwar Sadat
12
Šerić, Maja
12
Batra, Rajeev
11
Dawes, John
11
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The journal of product & brand management
9
Journal of business research : JBR
3
The journal of brand management : an international journal
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of international marketing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
20
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1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
6
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
7
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
8
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
9
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
10
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
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