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subject:"Relationship marketing"
~subject:"B-to-B-Marketing"
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Search: subject_exact:"Customer value"
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Relationship marketing
B-to-B-Marketing
Kundenwert
2,557
Customer value
2,548
Beziehungsmarketing
1,476
Consumer behaviour
644
Konsumentenverhalten
641
Value creation
582
Betriebliche Wertschöpfung
577
Customer satisfaction
316
Customer integration
312
Kundenintegration
312
Kundenzufriedenheit
303
Service quality
274
Dienstleistungsqualität
267
Marketingmanagement
232
Marketing management
229
Theorie
226
Theory
226
Lieferantenmanagement
189
Supplier relationship management
189
customer value
172
Deutschland
150
Germany
149
Business-to-business marketing
144
Brand management
142
Markenführung
142
Kundenmanagement
138
USA
134
United States
133
Brand image
129
Markenimage
129
Service-dominant logic
128
Service-Dominant Logic
125
Value co-creation
113
Social Web
96
Social web
96
Einzelhandel
81
Marketing
81
Innovation
80
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581
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204
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1,190
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372
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1,022
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157
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97
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78
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1,334
German
232
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Kumar, V.
33
Madhani, Pankaj M.
14
Eggert, Andreas
13
Helm, Sabrina
10
Verhoef, Peter C.
10
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Keränen, Joona
9
Kleinaltenkamp, Michael
9
Bruhn, Manfred
8
Ko, Eunju
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Frow, Pennie
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Petersen, J. Andrew
7
Wiesel, Thorsten
7
Bolton, Ruth N.
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Leone, Robert P.
6
McColl-Kennedy, Janet R.
6
Payne, Adrian
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Tarasi, Crina O.
6
Ulaga, Wolfgang
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Belz, Christian
5
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Springer Fachmedien Wiesbaden
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2
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
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1
Institut des Deutschen Textileinzelhandels <Köln>
1
Karlsruher Institut für Technologie
1
Panepistēmio Kypru / Department of Economics
1
Springer-Verlag GmbH
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Hohenheim
1
Universität Mannheim
1
Univerza v Ljubljani / Ekonomska Fakulteta
1
epubli GmbH
1
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Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of business research : JBR
59
Journal of retailing and consumer services
31
Journal of marketing
20
The journal of business & industrial marketing
20
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of services marketing
14
The service industries journal
14
Journal of service research : JSR
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Journal of business-to-business marketing
8
Journal of marketing analytics : JMA
8
Marketing intelligence & planning
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing management : MM
7
Journal of service research
7
Management decision : MD
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Creating and managing superior customer value
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
1,561
Other ZBW resources
1
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81
When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity
Diem-Trang Vo
;
Long Thang Van Nguyen
;
Duy Dang-Pham
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10015047483
Saved in:
82
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
83
Sustainable transport : co-creation of business with customer perceived values
Kumar, M. Dileep
;
Sharma, Vinod
;
Maheshkar, Chandan
- In:
International journal of business innovation and …
33
(
2024
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10015062877
Saved in:
84
Creating customer value through omnichannel service delivery : a study of the French insurance market
Dalla Pozza, Ilaria
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 392-405
Persistent link: https://www.econbiz.de/10015060737
Saved in:
85
Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach
Nasef, Nehal Nabil
;
Sedej, Tanja
- In:
International journal of electronic trade
1
(
2024
)
2
,
pp. 93-113
Persistent link: https://www.econbiz.de/10015060702
Saved in:
86
Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem
;
Askarifar, Kazem
;
Nikbakht, Amin
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
Saved in:
87
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
88
Understanding the implications of value co-creation in eco-hotels : the antecedents and consequences
Esawe, Ahmed Taher
;
Esawe, Karim Taher
;
Esawe, Narges Taher
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 1974-1993
Persistent link: https://www.econbiz.de/10015053187
Saved in:
89
The leader of the pack : how Chewy became the alpha figure
Weinstein, Art T.
;
Alegria, Christopher
;
Araujo, Daniela
; …
- In:
The journal of business strategy
45
(
2024
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10015056020
Saved in:
90
Customer transformation in services : conceptualization and research agenda
Robledo Camacho, Marco Antonio
- In:
Journal of service theory and practice
34
(
2024
)
3
,
pp. 420-431
Persistent link: https://www.econbiz.de/10015055418
Saved in:
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