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subject:"Relationship marketing"
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Relationship marketing
Kundenintegration
3,844
Customer integration
3,814
Beziehungsmarketing
1,397
Betriebliche Wertschöpfung
966
Value creation
965
Innovationsmanagement
934
Innovation management
927
Consumer behaviour
873
Konsumentenverhalten
873
Social Web
831
Social web
831
Innovation
773
Produktentwicklung
596
New product development
570
Brand management
340
Internet marketing
340
Markenführung
340
Online-Marketing
340
Dienstleistungsqualität
330
Service quality
330
Value co-creation
306
Service-Dominant Logic
302
Service-dominant logic
302
Kundenwert
299
Customer satisfaction
297
Customer value
297
Kundenzufriedenheit
297
Lieferantenmanagement
250
Supplier relationship management
250
Co-creation
249
Dienstleistung
200
Brand image
183
Deutschland
183
Markenimage
183
Germany
181
Services
178
Viral marketing
173
Virales Marketing
173
value co-creation
161
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812
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136
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1,215
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179
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1,071
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46
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31
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28
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28
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1,271
German
126
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Hollebeek, Linda D.
25
Brodie, Roderick J.
12
Reichwald, Ralf
12
Conduit, Jodie
11
Piller, Frank T.
11
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Edvardsson, Bo
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Gligor, David
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
Verhoef, Peter C.
5
Verleye, Katrien
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
Alexander, Matthew
4
Beatty, Sharon E.
4
Behnam, Mohsen
4
Bowden, Jana
4
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Springer Fachmedien Wiesbaden
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Freie Universität Berlin
1
Förderverein des Centers for Digital Technology and Management e.V.
1
International Conference on Services Management <North Cyprus)>
1
Panepistēmio Kypru / Department of Economics
1
Salzburg Research Forschungsgesellschaft
1
Swisscom
1
Universität Stuttgart
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
ayway media GmbH
1
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Journal of business research : JBR
82
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
SpringerLink / Bücher
18
The journal of business & industrial marketing
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
1,394
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61
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
62
Connecting the customer to the supply chain : proposition of a conceptual framework
Marty, Justine
;
Ageron, Blandine
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014513931
Saved in:
63
Can customer participation promote supplier green innovation in the social media environment? : the mediating role of green dynamic capability and the moderating role of social med...
Sun, Jianxin
;
Ma, Baolong
;
Zhao, Li
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014514690
Saved in:
64
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
65
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
66
Can co-creating in CSR initiatives influence loyal customers? : evidence from the banking industry
Kumar, T. Praveen
;
Basavaraj, Santosh
;
Soundarapandiyan, K.
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 180-195
Persistent link: https://www.econbiz.de/10014465150
Saved in:
67
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
68
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
69
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
70
Organizational practices to co-create value with family members engaged in service journeys of their loved ones
Verleye, Katrien
;
Holvoet, Sofie
- In:
Journal of service theory and practice
34
(
2024
)
2
,
pp. 319-340
Persistent link: https://www.econbiz.de/10014526078
Saved in:
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