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subject:"Reputation"
~person:"Bang, Nguyen"
~subject:"Brand management"
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Search: subject_exact:"Corporate reputation"
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Reputation
Brand management
Corporate reputation
17
Firmenimage
17
Markenführung
8
Public relations
8
Öffentlichkeitsarbeit
8
Brand image
6
Markenimage
6
Brand architecture
5
Markenarchitektur
5
Corporate culture
4
Corporate image
4
Unternehmenskultur
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Consumer behaviour
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Corporate Social Responsibility
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Strategic management
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Strategisches Management
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Brand
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Brand reputation
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corporate communication
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organization management
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11
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11
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11
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Bang, Nguyen
Melewar, T. C.
26
Balmer, John M. T.
22
Foroudi, Pantea
15
Harvey, William S.
12
Ordoñez, Guillermo
9
Schaarschmidt, Mario
9
Swoboda, Bernhard
9
Wiedmann, Klaus-Peter
8
Esch, Franz-Rudolf
7
Gupta, Suraksha
7
Iglesias, Oriol
7
Schwaiger, Manfred
7
Atkeson, Andrew
6
Balmer, John M.T.
6
Dennis, Charles
6
Gatzert, Nadine
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Hellwig, Christian
6
Hirsch, Peter B.
6
Miao, Yali
6
Otubanjo, Olutayo
6
Schultz, Majken
6
Sharifah Faridah Syed Alwi
6
Urde, Mats
6
Walsh, Gianfranco
6
Abeysekera, Indra
5
Abratt, Russell
5
Aperjis, Christina
5
Bai, Jie
5
Cole, Harold L.
5
Foroudi, Mohammad Mahdi
5
Gazze, Ludovica
5
Ind, Nicholas
5
Kehoe, Patrick J.
5
Kitchen, Philip J.
5
Kokkodis, Marios
5
Podnar, Klement
5
Rindell, Anne
5
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International studies of management and organization
5
Qualitative market research : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
6
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
7
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
8
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
9
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
10
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
Saved in:
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