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subject:"Retail trade"
~isPartOf:"International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Theorie"
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Search: subject_exact:"Merchandising"
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Retail trade
Theorie
Sales promotion
57
Verkaufsförderung
57
Consumer behaviour
24
Konsumentenverhalten
24
Preismanagement
10
Pricing strategy
10
Einzelhandel
8
Advertising effects
7
Market research
7
Marktforschung
7
Theory
7
Werbewirkung
7
Brand management
6
Decision under uncertainty
6
Entscheidung unter Unsicherheit
6
Markenführung
6
Beziehungsmarketing
5
Einzelhandelspreis
5
Relationship marketing
5
Retail price
5
Brand image
4
Low-cost strategy
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Niedrigpreisstrategie
4
Rabatt
4
Rebate
4
Salespeople
4
Verkaufspersonal
4
Kundenbindungsprogramm
3
Ladengestaltung
3
Loyalty program
3
Store design
3
USA
3
United States
3
pricing
3
Advertising
2
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Article
14
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14
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English
14
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Breugelmans, Els
2
Ailawadi, Kusum L.
1
Aspara, Jaakko
1
Banerjee, Somak
1
Bijmolt, Tammo H. A.
1
Biswas, Abhijit
1
Chaudhuri, Kripasindhu
1
Foubert, Bram
1
Gedenk, Karen
1
Gijsbrechts, Els
1
Goldfarb, Avi
1
Grewal, Dhruv
1
Guha, Abhijit
1
Heravi, Saeed M.
1
Hess, James D.
1
Isojärvi, Jyrki
1
Kamakura, Wagner A.
1
Khouja, Moutaz
1
Ledolter, Johannes
1
Lutzky, Christian
1
Moon, Sangkil
1
Morgan, Peter
1
Movarrei, Reza
1
Neslin, Scott A.
1
Nordfält, Jens
1
Pal, Brojeswar
1
Pauwels, Koen
1
Sana, Shib Sankar
1
Slotegraaf, Rebecca J.
1
Syam, Niladri B.
1
Tian, Kun
1
Vafainia, Saeid
1
Vergara, F. Elizabeth
1
Verma, Swati
1
Wang, Kitty
1
Wei, Liyuan
1
Xiao, Junji
1
Yan, Ji
1
Yang, Ying
1
Zhang, Jie
1
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
28
Journal of business research : JBR
15
Journal of retailing
14
European journal of operational research : EJOR
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The international review of retail, distribution and consumer research
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Quantitative marketing and economics : QME
5
Journal of promotion management : JPM
4
Journal of the Operational Research Society : OR
4
Agribusiness : an internat. journal
3
American journal of agricultural economics
3
Domestic commerce series
3
Handelsforschung
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Journal of promotion management : innovations in planning and applied research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Opsearch : journal of the Operational Research Society of India
3
The journal of personal selling & sales management : JPSSM
3
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
CUDARE working paper series
2
Decision sciences : DS
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
International journal of industrial organization
2
International journal of production research
2
Journal of advertising research
2
Journal of economics & management strategy : JEMS
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
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ECONIS (ZBW)
14
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
5
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
6
Two-echelon manufacturer, retailer supply chain strategies with price, quality, and promotional effort sensitive demand
Pal, Brojeswar
;
Sana, Shib Sankar
;
Chaudhuri, Kripasindhu
- In:
International transactions in operational research : …
22
(
2015
)
6
,
pp. 1071-1095
Persistent link: https://www.econbiz.de/10011489203
Saved in:
7
Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
8
Sales contests versus quotas with imbalanced territories
Syam, Niladri B.
;
Hess, James D.
;
Yang, Ying
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 229-224
Persistent link: https://www.econbiz.de/10009786897
Saved in:
9
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
10
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
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