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subject:"Retail trade"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Marketing research report"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Merchandising"
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Retail trade
Konsumentenverhalten
Sales promotion
31
Verkaufsförderung
31
Consumer behaviour
18
Einzelhandel
7
Advertising effects
5
Preismanagement
5
Pricing strategy
5
Werbewirkung
5
Beziehungsmarketing
3
Customer satisfaction
3
Kundenbindungsprogramm
3
Kundenzufriedenheit
3
Ladengestaltung
3
Loyalty program
3
Relationship marketing
3
Store design
3
USA
3
United States
3
Vereinigte Staaten
3
Advertising
2
Brand image
2
Brand management
2
Decision under uncertainty
2
Einzelhandelspreis
2
Entscheidung unter Unsicherheit
2
Low-cost strategy
2
Markenführung
2
Markenimage
2
Niedrigpreisstrategie
2
Personality psychology
2
Persönlichkeitspsychologie
2
Price promotion
2
Retail price
2
Salespeople
2
Selling
2
Theorie
2
Theory
2
Verkauf
2
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1
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Article
18
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2
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Article in journal
18
Aufsatz in Zeitschrift
18
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English
20
Author
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Aggarwal, Ritesh
1
Aspara, Jaakko
1
Barone, Michael J.
1
Bearden, William O.
1
Bijmolt, Tammo H. A.
1
Breugelmans, Els
1
Corfman, Kim P.
1
D'Attoma, Ida
1
Dholakia, Utpal M.
1
Dominick, Bennett A.
1
Doty, Harry O.
1
Erev, Ido
1
Fan, Ting Yan
1
Flores, Constanza
1
Ford, John B.
1
Gázquez-Abad, Juan Carlos
1
Haruvy, Ernan
1
Harvey, Bill
1
Haws, Kelly L.
1
Heravi, Saeed M.
1
Herbig, Terese
1
Herrmann, Andreas
1
Ieva, Marco
1
Isojärvi, Jyrki
1
Johnen, Marius
1
Keylock, Matthew
1
Knoferle, Klemens M.
1
Krishen, Anjala S.
1
Kum, Doreen
1
LaTour, Michael S.
1
Landwehr, Jan Rüdiger
1
Lee, Yih Hwai
1
Lee-Wingate, Sooyeon
1
Lerner, Nina
1
Lyle, Keith B.
1
Montoya, Ricardo
1
Morgan, Peter
1
Movarrei, Reza
1
Poon, Derek T. Y.
1
Prendergast, Gerard P.
1
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Journal of advertising research
Marketing letters : a journal of research in marketing
Marketing research report
Journal of retailing and consumer services
56
Journal of business research : JBR
29
Journal of retailing
29
Journal of promotion management : JPM
18
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
European journal of marketing : EJM
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
7
International journal of production economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
20
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
5
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
6
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
7
The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji
;
Tian, Kun
;
Heravi, Saeed M.
;
Morgan, Peter
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
Saved in:
8
When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.
;
Lyle, Keith B.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
Saved in:
9
Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan
;
Xiao, Junji
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10010490140
Saved in:
10
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
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