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subject:"Retail trade"
~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Theorie"
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Retail trade
Advertising effects
Theorie
Sales promotion
8
Verkaufsförderung
8
Consumer behaviour
5
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5
USA
3
United States
3
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3
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Aggarwal, Ritesh
1
Barrio-García, Salvador del
1
Crespo-Almendros, Esmeralda
1
Ford, John B.
1
Harvey, Bill
1
Herbig, Terese
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Keylock, Matthew
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Journal of advertising research
Journal of retailing and consumer services
32
Journal of business research : JBR
23
Journal of retailing
16
Journal of promotion management : JPM
13
Journal of marketing research : JMR
11
European journal of operational research : EJOR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : innovations in planning and applied research
8
European journal of marketing : EJM
7
International journal of production economics
7
International journal of retail & distribution management
7
Marketing letters : a journal of research in marketing
7
The international review of retail, distribution and consumer research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Gabler Edition Wissenschaft
5
International journal of economic issues : IJEI
5
Journal of marketing
5
Journal of the Operational Research Society : OR
5
Psychology & marketing
5
Quantitative marketing and economics : QME
5
American journal of agricultural economics
4
Domestic commerce series
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing communications
4
Agribusiness : an internat. journal
3
Asia Pacific journal of marketing and logistics
3
Handelsforschung
3
Information systems research : ISR
3
Journal of marketing analytics : JMA
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Opsearch : journal of the Operational Research Society of India
3
The journal of personal selling & sales management : JPSSM
3
CESifo Working Paper Series
2
CESifo working papers
2
CUDARE working paper series
2
Decision sciences : DS
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
European journal of marketing
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ECONIS (ZBW)
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1
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Saved in:
3
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
4
Short-term effects of advertising: some well-established empirical law-like patterns
Wood, Leslie
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 186-192
Persistent link: https://www.econbiz.de/10003860561
Saved in:
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