//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Retail trade"
~isPartOf:"Journal of retailing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Merchandising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Retail trade
Sales promotion
46
Verkaufsförderung
46
Consumer behaviour
23
Konsumentenverhalten
23
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Einzelhandelspreis
10
Retail price
10
Rabatt
7
Rebate
7
USA
5
United States
5
Advertising effects
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Store design
4
Werbewirkung
4
Advertising
3
Brand image
3
Brand management
3
Category Management
3
Category management
3
Distribution channel
3
Kundenbindungsprogramm
3
Loyalty program
3
Markenführung
3
Markenimage
3
Price promotions
3
Pricing
3
Promotions
3
Theorie
3
Theory
3
Vertriebsweg
3
Werbung
3
Beziehungsmarketing
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Sammelwerk
Article in journal
11
Language
All
English
11
Author
All
Breugelmans, Els
1
Campo, Katia
1
Dobscha, Susan
1
Foxman, Ellen R.
1
Hansen, Jared M.
1
Huchzermeier, Arnd
1
Khouja, Moutaz
1
Li, Wenjing
1
Mead, James A.
1
Morrin, Maureen
1
Nordfält, Jens
1
Palmeira, Maricio M.
1
Pan, Jingming
1
Park, Chang Hee
1
Pauwels, Koen
1
Ratchford, Brian Thomas
1
Raut, Sumit
1
Reynolds-McIlnay, Ryann
1
Richerson, Rob
1
Sigué, Simon Pierre
1
Swami, Sanjeev
1
Thomas, Dominic
1
Wolters, Jannik
1
Yoon, Tae Jung
1
Zhou, Jing
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of retailing and consumer services
24
Journal of business research : JBR
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
International journal of production economics
6
The international review of retail, distribution and consumer research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Opsearch : journal of the Operational Research Society of India
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
Annals of operations research
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Business research quarterly : BRQ
1
Decision sciences : DS
1
Economic and business review : EBR
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enterprise & society : the international journal of business history
1
European journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
2
Joint in-season and out-of-season promotion demand forecasting in a retail environment
Wolters, Jannik
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 726-745
Persistent link: https://www.econbiz.de/10013270716
Saved in:
3
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
4
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
Mythic agency and retail conquest
Dobscha, Susan
;
Foxman, Ellen R.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009562804
Saved in:
7
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
8
Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand
Palmeira, Maricio M.
;
Thomas, Dominic
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10009423184
Saved in:
9
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
Saved in:
10
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->