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subject:"SME"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"IMADI.net-Projektbericht"
~isPartOf:"International journal of business and globalisation : IJBG"
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Search: subject_exact:"International advertising"
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SME
International marketing
42
Internationales Marketing
42
Brand management
13
Markenführung
13
Consumer behaviour
9
KMU
9
Konsumentenverhalten
9
Marketing management
9
Marketingmanagement
9
Globalisierung
7
Globalization
7
Firm performance
6
Unternehmenserfolg
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Brand
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Deutschland
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Germany
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Markenartikel
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Export
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Standardisierung
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Advertising effects
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Comparison
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Emerging economies
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Großbritannien
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International market entry
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Internationaler Markteintritt
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Türkei
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United States
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7
German
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Ahlert, Dieter
2
Hesse, Josef
2
Kruse, Phillipp
2
Ayob, Abu H.
1
Dowling, Michael
1
Díez-Vial, Isabel
1
Facchinetti, Gisella
1
Fernández Olmos, Marta
1
Helm, Roland
1
Kraft, Patricia
1
Marchi, Gianluca
1
Mastroleo, Giovanni
1
Migin, Melissa W.
1
Mohammad Falahat
1
O'Cass, Aron
1
Piercy, Nigel
1
Vignola, Marina
1
Weerawardena, Jay
1
Zizah Che Senik
1
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European journal of marketing : EJM
IMADI.net-Projektbericht
International journal of business and globalisation : IJBG
International marketing review
11
Journal of business research : JBR
9
Journal of global marketing
8
International business review : the official journal of the European International Business Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of international management : EJIM
5
The journal of business & industrial marketing
5
Journal of international entrepreneurship
4
Journal of international marketing
4
Small business economics : an entrepreneurship journal
4
Asia Pacific journal of marketing and logistics
3
International journal of economic perspectives : IJEP
3
International journal of entrepreneurship and small business
3
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
3
Journal of euromarketing
3
Journal of small business and enterprise development
3
Journal of small business strategy
3
Journal of world business : JWB
3
Management international review : mir ; journal of international business
3
Advances in international marketing
2
Anpassungsstrategien kleiner und mittlerer Unternehmen an die Globalisierung der Märkte
2
Berichte aus der Betriebswirtschaft
2
Co-operation in small and medium-scale industries in ASEAN
2
Emerging paradigms in international entrepreneurship
2
International business and economics research journal
2
International business and management
2
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
2
International journal of export marketing : IJExportM
2
International journal of internet marketing and advertising : IJIMA
2
International small business journal : researching entrepreneurship
2
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
2
Inventi impact: supply chain & logistics
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Journal of strategic marketing
2
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ECONIS (ZBW)
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1
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
Saved in:
2
The role of competitive strategies on export market selection by SMEs in an emerging economy
Ayob, Abu H.
;
Zizah Che Senik
- In:
International journal of business and globalisation : IJBG
14
(
2015
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011530678
Saved in:
3
Internationalization pathways and the performance of SMEs
Fernández Olmos, Marta
;
Díez-Vial, Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 420-443
Persistent link: https://www.econbiz.de/10011309595
Saved in:
4
International market selection for small firms : a fuzzy-based decision process
Marchi, Gianluca
;
Vignola, Marina
;
Facchinetti, Gisella
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2198-2212
Persistent link: https://www.econbiz.de/10010462722
Saved in:
5
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
6
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
7
Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
8
Internationale Markenführung in Dienstleistungsnetzwerken : Internationalisierung von KMU ; Bericht zum ersten Projektschritt des Teilprojektes "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003792607
Saved in:
9
Export marketing management in medium-sized British firms
Piercy, Nigel
- In:
European journal of marketing : EJM
17
(
1983
)
1
,
pp. 48-67
Persistent link: https://www.econbiz.de/10001037616
Saved in:
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