//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"SME"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"IMADI.net-Projektbericht"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"International advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
SME
Konsumentenverhalten
International marketing
29
Internationales Marketing
29
Consumer behaviour
7
Marketing management
7
Marketingmanagement
7
Brand management
6
KMU
6
Markenführung
6
Globalisierung
5
Globalization
5
Brand
4
Firm performance
4
Markenartikel
4
Unternehmenserfolg
4
Deutschland
3
Germany
3
Standardisierung
3
Standardization
3
Turkey
3
Türkei
3
Advertising effects
2
Brand architecture
2
Brand image
2
Corporate branding
2
Cultural identity
2
Decision
2
Designation of origin
2
EU countries
2
EU-Staaten
2
Entscheidung
2
Erfolgsfaktor
2
Export
2
Großbritannien
2
Herkunftsbezeichnung
2
Internal marketing
2
International market entry
2
International market selection
2
Internationaler Markteintritt
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Graue Literatur
5
Non-commercial literature
5
Case study
2
Fallstudie
2
Language
All
English
8
German
5
Author
All
Ahlert, Dieter
5
Berentzen, Johannes
3
Hesse, Josef
2
Kruse, Phillipp
2
Backhaus, Christof
1
Dahlén, Micael
1
Díez-Vial, Isabel
1
Eistert, Carolin
1
Facchinetti, Gisella
1
Fernández Olmos, Marta
1
Hansen, Håvard
1
Helm, Sabrina Verena
1
Huang, Yen-tsung
1
Linander, Johanna
1
Marchi, Gianluca
1
Mastroleo, Giovanni
1
Mishra, Anubha
1
O'Cass, Aron
1
Ommen, Nils
1
Piercy, Nigel
1
Renk, Uwe
1
Schroeder, Jonathan E.
1
Sjödin, Henrik
1
Tegtmeier, Cornelia
1
Thorbjørnsen, Helge
1
Tsai, Ya-ting
1
Ulrich, Wolfgang
1
Vignola, Marina
1
Weerawardena, Jay
1
more ...
less ...
Institution
All
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
Published in...
All
European journal of marketing : EJM
IMADI.net-Projektbericht
International marketing review
56
Journal of business research : JBR
46
Journal of international marketing
43
Journal of global marketing
32
Journal of international consumer marketing
23
Asia Pacific journal of marketing and logistics
17
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
International business review : the official journal of the European International Business Academy
12
The journal of brand management : an international journal
12
Journal of euromarketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of strategic marketing
7
SpringerLink / Bücher
7
The journal of product & brand management
7
Cross-cultural and critical perspectives on brands
6
European journal of international management : EJIM
6
Journal of retailing and consumer services
6
The journal of business & industrial marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
International journal of business and globalisation : IJBG
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management international review : mir ; journal of international business
5
Advances in international marketing
4
International business and economics research journal
4
International journal of business and emerging markets : IJBEM
4
Journal for global business advancement : JGBA
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international entrepreneurship
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing management : MM
4
Journal of promotion management : JPM
4
Qualitative market research : an international journal
4
Small business economics : an entrepreneurship journal
4
Springer eBook Collection
4
The journal of consumer marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
3
Internationalization pathways and the performance of SMEs
Fernández Olmos, Marta
;
Díez-Vial, Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 420-443
Persistent link: https://www.econbiz.de/10011309595
Saved in:
4
International market selection for small firms : a fuzzy-based decision process
Marchi, Gianluca
;
Vignola, Marina
;
Facchinetti, Gisella
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2198-2212
Persistent link: https://www.econbiz.de/10010462722
Saved in:
5
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
6
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
7
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
8
Internationalisierung von KMU : Erfolgsfaktorenforschung und Benchmarking bei KMU ; Abschlussbericht zum Praxisprojekt "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2008
Persistent link: https://www.econbiz.de/10003792653
Saved in:
9
Internationale Markenführung in Dienstleistungsnetzwerken : Internationalisierung von KMU ; Bericht zum ersten Projektschritt des Teilprojektes "Schäper"
Ahlert, Dieter
;
Hesse, Josef
;
Kruse, Phillipp
-
2007
Persistent link: https://www.econbiz.de/10003792607
Saved in:
10
Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->