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subject:"SME"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Markenimage"
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SME
Markenimage
Marketing management
156
Marketingmanagement
156
Marketing
78
Consumer behaviour
28
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28
Brand management
23
Firm performance
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European journal of marketing : EJM
International business review : the official journal of the European International Business Academy
Journal of business research : JBR
56
Journal of strategic marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
23
The journal of product & brand management
23
SpringerLink / Bücher
21
The journal of brand management : an international journal
20
Cogent business & management
19
Entrepreneurship marketing : principles and practice of SME marketing
16
Marketing intelligence & planning
16
Journal of research in marketing and entrepreneurship : JRME
15
Journal of marketing management : MM
14
Journal of research in marketing and entrepreneurship
14
Journal of marketing communications
12
International marketing review
11
The journal of business & industrial marketing
11
Journal of marketing
10
Journal of small business and enterprise development
10
Journal of the Academy of Marketing Science
10
The marketing review
10
Europäische Hochschulschriften / 5
9
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
International entrepreneurship and management journal
8
Journal of global marketing
8
European research studies
7
Journal of retailing and consumer services
7
Journal of small business strategy
7
Qualitative market research : an international journal
7
Springer eBook Collection / Business and Economics
7
International journal of internet marketing and advertising : IJIMA
6
International journal of retail & distribution management
6
Journal of fashion marketing and management
6
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Springer eBook Collection
6
Asia Pacific journal of marketing and logistics
5
Eurasian studies in business and economics
5
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
3
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
4
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
5
Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)
Acosta, Alexandra Solano
;
Crespo, Ángel Herrero
; …
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1128-1140
Persistent link: https://www.econbiz.de/10011931257
Saved in:
6
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
7
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
10
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
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