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subject:"SME"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"International journal of innovation management"
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Search: subject_exact:"Marketingpolitik"
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SME
Marketing management
61
Marketingmanagement
61
Firm performance
29
Unternehmenserfolg
29
Innovation management
21
Innovationsmanagement
21
Innovation
20
KMU
19
International marketing
16
Internationales Marketing
16
Market orientation
14
Entrepreneurship
13
Business start-up
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Entrepreneurship approach
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Marketing
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New product development
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Produktentwicklung
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International market entry
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Internationaler Markteintritt
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Multinationales Unternehmen
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Strategic management
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Strategisches Management
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Transnational corporation
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Entrepreneurial orientation
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Globalisierung
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Emerging economies
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SMEs
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Schwellenländer
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Erfolgsfaktor
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Success factor
5
Beziehungsmarketing
4
Competitive advantage
4
Dynamic capabilities
4
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Gilmore, Audrey
2
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Beliaeva, Tatiana
1
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Brem, Alexander
1
Crespo, Ángel Herrero
1
Deng, Shengliang
1
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Dogbe, Courage Simon Kofi
1
Eisingerich, Andreas B
1
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1
Fontana, Avanti
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1
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1
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1
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1
Gayatri, Gita
1
Gonzále-benito, Óscar
1
Hallbäck, Johanna
1
Jahanshahi, Asghar Afshar
1
Jeong, So Won
1
Jin, Byoungho
1
Julien, Pierre-André
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Jung, Sojin
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Miles, Morgan
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Mohedano-Suanes, Antonia
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Nakos, George
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Nordman, Emilia Rovira
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O'Dwyer, Michele
1
Odorici, V.
1
Otoo, Charles Oduro Acheampong
1
Pacitto, Jean-Claude
1
Pomegbe, Wisdom Wise Kwabla
1
Presutti, M.
1
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International business review : the official journal of the European International Business Academy
International entrepreneurship and management journal
International journal of innovation management
Journal of business research : JBR
24
Journal of strategic marketing
21
Entrepreneurship marketing : principles and practice of SME marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
12
Marketing intelligence & planning
12
Journal of small business and enterprise development
10
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
The journal of business & industrial marketing
8
International marketing review
7
Journal of small business strategy
7
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
Eurasian studies in business and economics
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International small business journal : researching entrepreneurship
4
Journal of marketing management : MM
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Asia Pacific journal of marketing and logistics
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
3
Benefiting from economic crisis? : strategic orientation effects, trade-offs, and configurations with resource availability on SME performance
Beliaeva, Tatiana
;
Širokova, Galina V.
;
Wales, William
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
1
,
pp. 165-194
Persistent link: https://www.econbiz.de/10012226412
Saved in:
4
Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Dogbe, Courage Simon Kofi
;
Tian, Hong-Yun
;
Pomegbe, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050043-1-2050043-25
Persistent link: https://www.econbiz.de/10012271383
Saved in:
5
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
6
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
7
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
8
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
9
Linking entrepreneurial and market orientation to the SME's performance growth : the moderating role of entrepreneurial experience and networks
Presutti, M.
;
Odorici, V.
- In:
International entrepreneurship and management journal
15
(
2019
)
3
,
pp. 697-720
Persistent link: https://www.econbiz.de/10012227107
Saved in:
10
Dimensional effects of Korean SME's entrepreneurial orientation on internationalization and performance : the mediating role of marketing capability
Jin, Byoungho
;
Jung, Sojin
;
Jeong, So Won
- In:
International entrepreneurship and management journal
14
(
2018
)
1
,
pp. 195-215
Persistent link: https://www.econbiz.de/10012105673
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