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subject:"SME"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of innovation management"
~subject:"Globalisierung"
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Search: subject_exact:"Marketingpolitik"
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SME
Globalisierung
Marketing management
44
Marketingmanagement
44
Firm performance
18
Unternehmenserfolg
18
Innovation management
17
Innovationsmanagement
17
Innovation
16
International marketing
14
Internationales Marketing
14
New product development
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Produktentwicklung
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KMU
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Marketing
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Multinationales Unternehmen
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Transnational corporation
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International market entry
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Emerging economies
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Schwellenländer
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Entrepreneurship
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Erfolgsfaktor
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Resource-based view
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Ressourcenorientierter Ansatz
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SMEs
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Beziehungsmarketing
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Business start-up
3
Competitive advantage
3
Customer integration
3
Dynamic capabilities
3
Emerging markets
3
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3
Export
3
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Acosta, Alexandra Solano
1
Agudo, Jesús Collado
1
Arnold, Mark J.
1
Brem, Alexander
1
Cavusgil, Erin
1
Crespo, Ángel Herrero
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Dimitratos, Pavlos
1
Dogbe, Courage Simon Kofi
1
Efrat, Kalanit
1
Eisingerich, Andreas B
1
Elbanna, Said
1
Fontana, Avanti
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Gabrielsson, Peter
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García-Zamora, Evelyn
1
Gayatri, Gita
1
Gilboa, Shaked
1
Gonzále-benito, Óscar
1
Hallbäck, Johanna
1
Jahanshahi, Asghar Afshar
1
Mun̄oz-Gallego, Pablo A.
1
Nakos, George
1
Nawaser, Khaled
1
Nordman, Emilia Rovira
1
Otoo, Charles Oduro Acheampong
1
Pomegbe, Wisdom Wise Kwabla
1
Ren, Shengce
1
Sarsah, Sampson Ato
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Soehadi, Agus W.
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Spielmann, Nathalie
1
Tian, Hong-Yun
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Tolstoy, Daniel
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Tsai, Huei-Ting
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Uslay, Can
1
Vu, Uyen
1
Widjojo, Handyanto
1
Williams, Christopher
1
Xie, Qian Jane
1
Xie, Yu Henry
1
Yang, Man
1
Yayla, Serdar
1
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International business review : the official journal of the European International Business Academy
International journal of innovation management
Journal of business research : JBR
31
Journal of strategic marketing
23
Entrepreneurship marketing : principles and practice of SME marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Marketing intelligence & planning
13
Cogent business & management
12
SpringerLink / Bücher
12
International marketing review
10
Journal of small business and enterprise development
10
Europäische Hochschulschriften / 5
9
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
The journal of business & industrial marketing
9
European journal of marketing : EJM
8
Journal of small business strategy
7
Marketing in kleinen und mittleren Unternehmen
6
Small business economics : an entrepreneurship journal
6
The marketing review
6
Eurasian studies in business and economics
5
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of global marketing
5
Journal of marketing management : MM
5
Asia Pacific journal of marketing and logistics
4
Entrepreneurial business and economics review : EBER
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
International journal of globalisation and small business : IJGSB
4
International small business journal : researching entrepreneurship
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
Springer eBook Collection
4
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ECONIS (ZBW)
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Dogbe, Courage Simon Kofi
;
Tian, Hong-Yun
;
Pomegbe, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050043-1-2050043-25
Persistent link: https://www.econbiz.de/10012271383
Saved in:
3
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
4
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
5
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
6
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
7
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
8
The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
Yayla, Serdar
;
Yeniyurt, Sengun
;
Uslay, Can
;
Cavusgil, Erin
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1105-1115
Persistent link: https://www.econbiz.de/10011931233
Saved in:
9
Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)
Acosta, Alexandra Solano
;
Crespo, Ángel Herrero
; …
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1128-1140
Persistent link: https://www.econbiz.de/10011931257
Saved in:
10
When marketing and innovation interact : the case of born-global firms
Efrat, Kalanit
;
Gilboa, Shaked
;
Yonatany, Moshe
- In:
International business review : the official journal of …
26
(
2017
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10011711006
Saved in:
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