//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"SME"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of innovation management"
~subject:"Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
SME
Marketing
Marketing management
44
Marketingmanagement
44
Firm performance
18
Unternehmenserfolg
18
Innovation management
17
Innovationsmanagement
17
Innovation
16
International marketing
14
Internationales Marketing
14
New product development
12
Produktentwicklung
12
KMU
11
Market orientation
10
China
8
Multinationales Unternehmen
8
Transnational corporation
8
International market entry
7
Internationaler Markteintritt
7
Globalization
6
Emerging economies
5
Globalisierung
5
Schwellenländer
5
Entrepreneurship
4
Erfolgsfaktor
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
SMEs
4
Success factor
4
Beziehungsmarketing
3
Business start-up
3
Competitive advantage
3
Customer integration
3
Dynamic capabilities
3
Emerging markets
3
Entrepreneurship approach
3
Export
3
Kundenintegration
3
Relationship marketing
3
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Khan, Huda
2
Acosta, Alexandra Solano
1
Agudo, Jesús Collado
1
Arnold, Mark J.
1
Brem, Alexander
1
Crespo, Ángel Herrero
1
Dimitratos, Pavlos
1
Dogbe, Courage Simon Kofi
1
Efrat, Kalanit
1
Eisingerich, Andreas B
1
Elbanna, Said
1
Ellis, Paul D.
1
Fearne, Andrew P.
1
Fontana, Avanti
1
Gabrielsson, Peter
1
García-Zamora, Evelyn
1
Gayatri, Gita
1
Gilboa, Shaked
1
Gonzále-benito, Óscar
1
Gök, Osman
1
Hallbäck, Johanna
1
Jahanshahi, Asghar Afshar
1
Karafyllia, Maria
1
Khan, Zaheer
1
Mun̄oz-Gallego, Pablo A.
1
Nakos, George
1
Nawaser, Khaled
1
Nordman, Emilia Rovira
1
Obal, Michael W.
1
Otoo, Charles Oduro Acheampong
1
Peker, Sinem
1
Petrovici, Dan
1
Pomegbe, Wisdom Wise Kwabla
1
Ren, Shengce
1
Sarsah, Sampson Ato
1
Soehadi, Agus W.
1
Spielmann, Nathalie
1
Tian, Hong-Yun
1
Tolstoy, Daniel
1
Tsai, Huei-Ting
1
more ...
less ...
Published in...
All
International business review : the official journal of the European International Business Academy
International journal of innovation management
SpringerLink / Bücher
391
Journal of business research : JBR
137
Europäische Hochschulschriften / 5
135
Springer eBook Collection
117
Industrial marketing management : the international journal for industrial and high-tech firms
105
Springer eBook Collection / Business and Economics
88
European journal of marketing : EJM
76
Lehrbuch
75
Journal of marketing management : MM
70
Gabler Edition Wissenschaft
66
Journal of marketing education : JME
61
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Marketing intelligence & planning
50
Arbeitspapier / Institut für Marketing, Universität Mannheim
47
Hamburger Schriften zur Marketingforschung
46
Journal of business-to-business marketing
43
Journal of strategic marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Research
39
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Schriftenreihe Schwerpunkt Marketing
36
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
36
essentials
36
Journal of research in marketing and entrepreneurship : JRME
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
The journal of business & industrial marketing
33
Journal of Islamic marketing : JIMA
32
UTB
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
29
Premier reference source
29
Schriften zum Marketing
29
AMS review : official publication of the Academy of Marketing Science
28
Neue betriebswirtschaftliche Forschung : Nbf
28
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda
;
Khan, Zaheer
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
Saved in:
3
Market orientation and new product superiority among small and medium-sized enterprises (SMEs) : the moderating role of innovation capability
Dogbe, Courage Simon Kofi
;
Tian, Hong-Yun
;
Pomegbe, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050043-1-2050043-25
Persistent link: https://www.econbiz.de/10012271383
Saved in:
4
The role of market knowledge type on product innovation performance
Petrovici, Dan
;
Obal, Michael W.
;
Walton, Bryn
;
Fearne, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
Saved in:
5
The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman
;
Peker, Sinem
- In:
International journal of innovation management
24
(
2020
)
6
,
pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
Saved in:
6
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
7
Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda
- In:
International business review : the official journal of …
29
(
2020
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
Saved in:
8
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
9
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
10
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->