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subject:"SME"
~subject:"Innovationsmanagement"
~subject:"United States"
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Search: subject_exact:"Marketingpolitik"
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SME
Innovationsmanagement
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Marketingmanagement
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2,920
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2,340
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2,327
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2,046
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1,834
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1,743
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1,434
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1,362
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1,316
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1,189
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1,153
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1,151
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1,116
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931
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884
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878
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Kotler, Philip
21
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12
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11
Gilmore, Audrey
10
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10
Herstatt, Cornelius
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Kumar, V.
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Reijonen, Helen
9
Bilgin, Mehmet Huseyin
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Danis, Hakan
8
Hawkins, Del I.
8
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Brem, Alexander
7
Didonet, Simone Regina
7
Hartley, Robert F.
7
Hult, G. Tomas M.
7
Jones, Rosalind
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Malshe, Avinash
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Perreault, William D.
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Varadarajan, Rajan
7
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6
Day, George S.
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Gbadamosi, Ayantunji
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Kohlbacher, Florian
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Kraus, Sascha
6
Layton, Roger A.
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Mothersbaugh, David L.
6
Schögel, Marcus
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5
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5
Chaston, Ian
5
Crittenden, Victoria Lynn
5
Hirvonen, Saku
5
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American Marketing Association
20
Springer Fachmedien Wiesbaden
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American Management Association
5
IGI Global
5
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Haufe-Lexware GmbH & Co. KG
3
Macquarie University / Department of Economics
3
NetLibrary, Inc
3
USA / Department of Agriculture
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Chartered Institute of Marketing
2
Eurasia Business and Economics Society
2
Eurasia Business and Economics Society. / Conference
2
European Society for Opinion and Marketing Research
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Europäische Kommission / Programme of Technical Assistance to the New Independent States
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Institut für Marketing und Trendanalysen <Gutau>
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J. L. Kellogg Graduate School of Management
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Severo-Kavkazskij Federalʹnyj Universitet
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USA / Economic Research Service
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Academy for Health Services Marketing <Chicago, Ill.>
1
Air Transport Research Society
1
Alexander Hamilton Institute, Inc
1
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1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little International Inc. <Wiesbaden>
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Augsburg-Münchener Marketingsymposium <20, 1994>
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Bangladesh Small and Cottage Industries Corporation <Dhaka>
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Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Books on Demand GmbH <Norderstedt>
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Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
50
SpringerLink / Bücher
35
Journal of strategic marketing
33
The journal of business & industrial marketing
30
Journal of marketing
28
European journal of marketing : EJM
23
Journal of marketing management : MM
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Marketing intelligence & planning
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
International journal of technology marketing : IJTMkt
17
The journal of product innovation management : an international publication of the Product Development & Management Association
17
Entrepreneurship marketing : principles and practice of SME marketing
16
Europäische Hochschulschriften / 5
16
Journal of research in marketing and entrepreneurship : JRME
16
Journal of the Academy of Marketing Science
16
International journal of innovation management
15
American journal of agricultural economics
14
Journal of research in marketing and entrepreneurship
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Cogent business & management
13
Political marketing in the United States
13
The journal of consumer marketing
13
Gabler Edition Wissenschaft
12
Harvard business review : HBR
12
Journal of business-to-business marketing
12
Australasian marketing journal
11
International journal of entrepreneurship and small business
11
International marketing review
11
Journal of advertising research
11
Journal of marketing education : JME
11
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
11
The marketing review
11
Working paper / National Bureau of Economic Research, Inc.
11
International entrepreneurship and management journal
10
Journal of historical research in marketing
10
Journal of small business and enterprise development
10
The journal of brand management : an international journal
10
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ECONIS (ZBW)
3,454
USB Cologne (EcoSocSci)
29
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51
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
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52
Entrepreneurial performance and marketing analytics : the role of new product innovation
Lin, Fenfang
;
Eng, Teck Yong
- In:
Journal of small business & enterprise development
31
(
2024
)
2
,
pp. 418-440
Persistent link: https://www.econbiz.de/10014512733
Saved in:
53
Market orientation dynamic capability : a catalyst for purchasers' core competencies to achieve innovative performance during supplier collaboration
Oberoi, Poonam
;
Naoui-Outini, Fatiha
- In:
Journal of Asia Business Studies
18
(
2024
)
2
,
pp. 430-455
Persistent link: https://www.econbiz.de/10014513055
Saved in:
54
Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Akanpaaba, Patrick Awusak
;
Agyapong, Ahmed
;
Mensah, …
- In:
Journal of African business
25
(
2024
)
1
,
pp. 155-179
Persistent link: https://www.econbiz.de/10014513758
Saved in:
55
How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Proença, Marina
;
Costa, Bruna Cescatto
;
Didonet, …
- In:
Management research review
47
(
2024
)
5
,
pp. 744-766
Persistent link: https://www.econbiz.de/10014515880
Saved in:
56
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
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57
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI : theoretical framework and research propositions
Abrokwah-Larbi, Kwabena
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 56-83
Persistent link: https://www.econbiz.de/10014528462
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58
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
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59
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
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60
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
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