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subject:"Search engine"
~isPartOf:"Applied economics letters"
~isPartOf:"European journal of operational research : EJOR"
~subject:"Advertising effects"
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Search: subject_exact:"Suchmaschinenanbieter"
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Search engine
Advertising effects
Suchmaschine
12
Advertising
5
Internet marketing
5
Online-Marketing
5
Werbung
5
Forecasting model
4
Prognoseverfahren
4
E-commerce
3
Electronic Commerce
3
Auction theory
2
Auktionstheorie
2
Google Trends
2
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2
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12
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Basu, Preetam
2
Rakshit, Krishanu
2
Tunuguntla, Vaishnavi
2
Cebrián, Eduardo
1
Chan, Jeff
1
Chhabra, Meenal
1
Das, Sanmay
1
Domenech, Josep
1
Fritzsch, Benjamin
1
Ghosh, Debabrata
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1
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1
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1
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1
Vosen, Simeon
1
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1
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1
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Applied economics letters
European journal of operational research : EJOR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
12
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1
Is Google Trends a quality data source?
Cebrián, Eduardo
;
Domenech, Josep
- In:
Applied economics letters
30
(
2023
)
6
,
pp. 811-815
Persistent link: https://www.econbiz.de/10013554014
Saved in:
2
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
3
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
4
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
5
Can Google Trends improve sales forecasts on a product level?
Fritzsch, Benjamin
;
Wenger, Kai Rouven
;
Sibbertsen, Philipp
- In:
Applied economics letters
27
(
2020
)
17
,
pp. 1409-1414
Persistent link: https://www.econbiz.de/10012313080
Saved in:
6
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
7
The effect of college education on intolerance : evidence from Google search data
Chan, Jeff
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 83-86
Persistent link: https://www.econbiz.de/10012204137
Saved in:
8
Internet searches and transactions on the Dutch housing market
Veldhuizen, Sander van
;
Vogt, Benedikt
;
Voogt, Bart
- In:
Applied economics letters
23
(
2016
)
16/18
,
pp. 1321-1324
Persistent link: https://www.econbiz.de/10011702583
Saved in:
9
Expert-mediated sequential search
Chhabra, Meenal
;
Das, Sanmay
;
Sarne, David
- In:
European journal of operational research : EJOR
234
(
2014
)
3
,
pp. 861-873
Persistent link: https://www.econbiz.de/10010360399
Saved in:
10
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
1
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