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~subject:"United States"
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Search engine
United States
Web analytics
176
Webanalyse
176
Social Web
70
Social web
70
Internet marketing
47
Online-Marketing
47
Consumer behaviour
41
Konsumentenverhalten
41
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15
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15
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15
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14
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Angeloni, Silvia
1
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1
Brodbeck, Felix
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1
Caridá, Angela
1
Carroll, Ryall
1
Chandon, Jean Louis
1
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1
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1
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1
Faugère, Christophe
1
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1
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1
Haans, Hans
1
Hout, Roel van
1
Huang, He
1
Jayanti, Rama K.
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1
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1
Li, Zhihong
1
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1
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Melia, Monia
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1
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1
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1
Rossi, Claudio
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Vega, Clara
1
Ward, Burke T.
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1
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American journal of business : applying research to practice ; AJB
1
Business ethics : a European review
1
Electronic commerce research and applications
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Grundlagen Onlinemarketing : SEO, SEA und Social Media
1
Handbook of research on retailer-consumer relationship development
1
International journal of internet marketing and advertising : IJIMA
1
International journal of networking and virtual organisations : IJNVO
1
International journal of technology marketing : IJTMkt
1
Internet applications in Euromarketing
1
JMM : the international journal on media management
1
Journal of advertising research
1
Journal of internet commerce
1
Journal of marketing theory and practice : JMTP
1
Managing consumer services : factory or theater?
1
Marketing letters : a journal of research in marketing
1
Technological forecasting & social change : an international journal
1
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1
The review of financial studies
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ECONIS (ZBW)
19
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1
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
2
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
3
Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi
;
Foucault, Thierry
;
Vega, Clara
- In:
The review of financial studies
34
(
2021
)
7
,
pp. 3403-3455
Persistent link: https://www.econbiz.de/10012546386
Saved in:
4
Google analytics as a prosumption tool for web analytics
Palonka, Joanna
;
Lora, Marcin
;
Oziębło, Tomasz
- In:
The analytics process : strategic and tactical steps
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011613699
Saved in:
5
Business ethics searches : a socioeconomic and demographic analysis of U.S. Google trends in the context of the 2008 financial crisis
Faugère, Christophe
;
Gergaud, Olivier
- In:
Business ethics : a European review
26
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011823194
Saved in:
6
The netnographic method as early warning : linking antecedents of pre-release behavior of technology-enabled community to future market trends
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
125
(
2017
),
pp. 245-257
Persistent link: https://www.econbiz.de/10011899720
Saved in:
7
Performance Marketing
Brodbeck, Felix
- In:
Grundlagen Onlinemarketing : SEO, SEA und Social Media
,
(pp. 48-129)
.
2014
Persistent link: https://www.econbiz.de/10010405120
Saved in:
8
The coffee shop and customer experience : a study of the US market
De Luca, Patrizia
;
Pegan, Giovanna
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 173-196)
.
2014
Persistent link: https://www.econbiz.de/10010379307
Saved in:
9
Rethinking and improving the health care service through interactive web technologies
Caridá, Angela
;
Colurcio, Maria
;
Melia, Monia
- In:
Managing consumer services : factory or theater?
,
(pp. 191-210)
.
2014
Persistent link: https://www.econbiz.de/10010478139
Saved in:
10
Search engine advertisements : the impact of advertising statements on click-through and conversion rates
Haans, Hans
;
Raassens, Néomie
;
Hout, Roel van
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009742805
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