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subject:"Social Web"
~person:"Marchand, André"
~person:"Prasad, Jason"
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Social Web
Computerspiel
5
Social web
5
Video game
5
Internet marketing
3
Online-Marketing
3
Consumer behaviour
2
Gambling
2
Glücksspiel
2
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Social media
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Video games
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Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Branchenentwicklung
1
Business model
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Computerspieleindustrie
1
Consumer Behaviour
1
Consumer decision making
1
Deregulation
1
Deregulierung
1
Digital distribution
1
Entertainment industry
1
Film industry
1
Filmwirtschaft
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Geschäftsmodell
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Internet
1
Marketing Strategies
1
Marketing communications
1
New Business Models
1
New product development
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Online Gaming
1
Produktentwicklung
1
Relationship marketing
1
Sector development
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Social Gaming
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Value creation
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Marchand, André
Prasad, Jason
Castronova, Edward
7
Bell, Mark W.
6
Wagner, Gert G.
6
Chen, Huan
4
Ozuem, Wilson
3
Ward, Michael R.
3
Ante, Lennart
2
Badrinarayanan, Vishag A.
2
Bassiouni, Dina H.
2
Chen, Xi
2
Chiou, Jyh-shen
2
Chovancová, Miloslava
2
Cova, Bernard
2
Deterding, Audrey
2
Dham, Swati Oberoi
2
Dwivedi, Yogesh Kumar
2
Fiedler, Ingo
2
Füllbrunn, Sascha
2
Hackley, Christopher E.
2
Haley, Eric
2
Hamari, Juho
2
Hao, Lin
2
Haziri, Fortesa
2
Hennig-Thurau, Thorsten
2
Hsiao, Cheng-chieh
2
Hsu, Chiu-Ping
2
Jung, Kathrin
2
Kirchgeorg, Manfred
2
Kretschmer, Tobias
2
Krishen, Anjala S.
2
Lehdonvirta, Vili
2
Loh, Johannes
2
Mai, Enping
2
Mishra, Pratika
2
Pavenkov, Oleg
2
Qian, Tyreal Yizhou
2
Reijmersdal, Eva A. van
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Computer-mediated marketing strategies : social media and online brand communities
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Exploiting online social gambling for marketing communications
Ozuem, Wilson
;
Prasad, Jason
;
Lancaster, Geoffrey
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
Saved in:
2
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
3
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
4
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
5
Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
Saved in:
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