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subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Social Web
Web analytics
55
Webanalyse
55
Social web
26
Consumer behaviour
11
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11
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11
Online-Marketing
11
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7
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Pobiedina, Nataliia
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Social media listening and monitoring for business applications
3
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
The Routledge companion to digital consumption
2
Analytics Enabled Decision Making
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
1
Business information systems workshops : BIS 2012 international workshops and future internet symposium, Vilnius, Lithuania, May 21-23, 2012 ; revised papers
1
Business intelligence for new-generation managers : current avenues of development
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
E-marketing ; Vol. 1
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of qualitative research methods on human resource management : innovative techniques
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of strategic e-business management
1
Harnessing the power of social media and web analytics
1
Management and marketing for improved competitiveness and performance in the healthcare sector
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
1
Strategic customer relationship management in the age of social media
1
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ECONIS (ZBW)
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Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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2
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
Saved in:
3
How social media contribute to autists' wellbeing : a netnographic analysis of virtual communities content
Feitosa, Wilian Ramalho
;
Silveira, Daniela
;
Andrade, …
- In:
Management and marketing for improved competitiveness …
,
(pp. 188-212)
.
2021
Persistent link: https://www.econbiz.de/10012631447
Saved in:
4
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
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5
Utilizing data from social media to inform business decisions : the case for Facebook
Neagoie, Daniel S.
;
Smith, Thomas M.
;
Fotea, Ioan S.
- In:
Business ethics and leadership from an Eastern …
,
(pp. 95-105)
.
2017
Persistent link: https://www.econbiz.de/10011615677
Saved in:
6
Measuring brand awareness campaign evaluation and web analytics
Christov, Alexander
;
Hausmann, Verena
;
Williams, Susan P.
- In:
Digital and social media marketing : a results-driven …
,
(pp. 279-300)
.
2017
Persistent link: https://www.econbiz.de/10011582721
Saved in:
7
Social media metrics in an academic setup
Arif, Tasleem
;
Ali, Rashid
- In:
Social media listening and monitoring for business …
,
(pp. 116-130)
.
2017
Persistent link: https://www.econbiz.de/10011565167
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8
Real-time sentiment analysis of microblog messages with the Maltego "Tweet Analyzer" machine
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 316-337)
.
2017
Persistent link: https://www.econbiz.de/10011565183
Saved in:
9
Finding automated (bot, sensor) or semi-automated (cyborg) social media accounts using network analysis and NodeXL basic
Hai-Jew, Shalin
- In:
Social media listening and monitoring for business …
,
(pp. 383-424)
.
2017
Persistent link: https://www.econbiz.de/10011565189
Saved in:
10
Netnographical methods and the challenge of researching hidden and secretive employee social media practices
Richards, James
- In:
Handbook of qualitative research methods on human …
,
(pp. 92-105)
.
2016
Persistent link: https://www.econbiz.de/10011538606
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