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subject:"Sozialer Status"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Fashion"
~subject:"Persönlichkeitspsychologie"
~type_genre:"Article in journal"
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Sozialer Status
Fashion
Persönlichkeitspsychologie
Consumer behaviour
17
Konsumentenverhalten
17
Luxury goods
17
Luxusgüter
17
Advertising effects
11
Werbewirkung
11
Brand management
10
Markenführung
10
Advertising
9
Werbung
9
Brand
7
Markenartikel
7
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
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Mode
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Social Web
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Social web
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luxury brands
3
Celebrity endorsement
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Celebrity-Werbung
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Marketing management
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Marketingmanagement
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luxury advertising
2
luxury brand
2
social media
2
Ad attitudes
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Art infusion
1
Body esteem
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China
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Communication effectiveness
1
Envy
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Experience marketing
1
Fashion Advertising
1
Fleisch
1
Fleischwaren
1
Fleischwirtschaft
1
Global advertising
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Article in journal
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Eguro, Yuka
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Ko, Eunju
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Narisawa, Taichi
1
Nomura, Naoki
1
Ono, Akinori
1
Sato, Takaya
1
Sato, Yuna
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Shibamoto, Yuta
1
Taylor, Charles Raymond
1
Teona, Gogichaishvili
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Yoshida, Soichiro
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
35
Journal of business research : JBR
30
Journal of retailing and consumer services
23
Journal of global fashion marketing : JGfM
17
International journal of retail & distribution management
7
Journal of international consumer marketing
7
Psychology & marketing
7
The journal of brand management : an international journal
7
The journal of product & brand management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Cogent business & management
4
International marketing review
4
International journal of business and globalisation : IJBG
3
International journal of retail and distribution management
3
Italian journal of marketing : ITJM
3
Journal of marketing
3
Transportation research / E : an international journal
3
Central European business review : CEBR
2
European journal of marketing
2
International journal of contemporary hospitality management
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Market : review for marketing theory and practice
2
Marketing i menedžment innovacij : m&mi
2
Metamorphosis : a journal of management research
2
Strategic change
2
The IUP journal of brand management : IJBRM
2
Young consumers : insight and ideas for responsible marketers
2
Accounting history review
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business history
1
Business horizons
1
Business strategy and the environment
1
Corporate governance : international journal of business in society
1
Decision analytics journal
1
Decision sciences
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ECONIS (ZBW)
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1
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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