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subject:"Sozialer Status"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
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Sozialer Status
Markenführung
Luxury goods
113
Luxusgüter
113
Consumer behaviour
103
Konsumentenverhalten
103
Brand management
37
Brand image
29
Markenimage
29
Brand
19
Markenartikel
19
Fashion
17
Mode
17
Luxury
16
Einzelhandel
12
Retail trade
12
Beziehungsmarketing
10
Relationship marketing
10
Internet marketing
9
Online-Marketing
9
Luxury brands
8
Personality psychology
8
Persönlichkeitspsychologie
8
Luxury consumption
7
Social Web
7
Social web
7
China
6
Emotion
6
Interdependent preferences
6
Nachfrageinterdependenz
6
Product counterfeiting
6
Produktpiraterie
6
Social status
6
Advertising
5
Brand extension
5
Dienstleistungsqualität
5
Jugendliche
5
Markentransfer
5
Materialism
5
Online retailing
5
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Undetermined
34
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3
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Article
43
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Article in journal
43
Aufsatz in Zeitschrift
43
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English
43
Author
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Park, Jungkun
4
Hyun, Hyowon
3
Loureiro, Sandra Maria Correia
3
Ahn, Jiseon
2
Paul, Justin
2
Prentice, Catherine
2
Septianto, Felix
2
Shao, Wei
2
Amatulli, Cesare
1
Anido Freire, N.
1
Ansari, Shiveen
1
Arrigo, Elisa
1
Ashill, Nicholas J.
1
Bakir, Aysen
1
Bartikowski, Boris
1
Boisvert, Jean
1
Bontekoe, Fenna
1
Borraz, Stéphane
1
Cervellon, Marie-Cécile
1
Cham Tat Huei
1
Chan, Wing Yin
1
Chow, Cheris W. C.
1
Chu, Wai Ching
1
Cui, Charles Chi
1
Das, Manish
1
Dion, Delphine
1
Eastman, Jacqueline Kilsheimer
1
El Khansa, Zeinab
1
Eugene Cheng-xi Aw
1
Fastoso, Fernando
1
Gentina, Élodie
1
Gil, Luciana de Araujo
1
Gilal, Faheem Gul
1
Grace, Debra
1
Guido, Gianluigi
1
Hu, Yangjuan
1
Husain, Rehan
1
Jebarajakirthy, Charles
1
Jiménez-Barreto, Jano
1
Jin, Ting
1
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Journal of retailing and consumer services
Psychology & marketing
Journal of business research : JBR
78
The journal of brand management : an international journal
51
Journal of fashion marketing and management
31
The journal of product & brand management
26
Journal of global fashion marketing : JGfM
16
International journal of retail & distribution management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of international consumer marketing
11
International journal of advertising : the review of marketing communications
10
SpringerLink / Bücher
10
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International marketing review
7
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Journal of travel and tourism marketing
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
International journal of consumer studies
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
The Oxford handbook of luxury business
5
European journal of marketing
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of marketing
4
Journal of revenue and pricing management
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
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ECONIS (ZBW)
43
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1
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
4
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
5
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
6
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
9
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
10
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
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