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subject:"Sozialer Status"
~subject:"Brand image"
~subject:"Fashion"
~type_genre:"Article in journal"
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Search: subject_exact:"Premiumsegment"
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Subject
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Sozialer Status
Brand image
Fashion
Luxury goods
1,553
Luxusgüter
1,553
Consumer behaviour
1,076
Konsumentenverhalten
1,076
Brand management
588
Markenführung
588
Markenimage
327
Brand
285
Markenartikel
282
Mode
223
Luxury
157
Internet marketing
123
Online-Marketing
123
Hotel industry
112
Hotellerie
112
Social Web
109
Social web
109
China
101
Beziehungsmarketing
100
Relationship marketing
100
Product counterfeiting
94
Produktpiraterie
94
Luxury brands
92
Emotion
86
Marketing management
82
Marketingmanagement
82
luxury
78
Dienstleistungsqualität
74
Service quality
74
Perception
67
Wahrnehmung
67
USA
62
United States
61
Sustainability
59
Personality psychology
54
Persönlichkeitspsychologie
54
Interdependent preferences
53
Nachfrageinterdependenz
53
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40
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Article
519
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5
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Article in journal
Aufsatz in Zeitschrift
524
Aufsatz im Buch
77
Book section
77
Hochschulschrift
13
Graue Literatur
12
Non-commercial literature
12
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9
Collection of articles of several authors
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Sammelwerk
9
Working Paper
9
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7
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Bibliografie enthalten
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Lehrbuch
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English
518
German
4
French
1
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Phau, Ian
13
Ko, Eunju
12
Jain, Sheetal
9
Valette-Florence, Pierre
7
Choi, Tsan-Ming
6
Dion, Delphine
5
Shen, Bin
5
Shimul, Anwar Sadat
5
Song, Sanga
5
Aiello, Gaetano
4
Atwal, Glyn
4
Bai, Huifeng
4
Donvito, Raffaele
4
Godey, Bruno
4
Heine, Klaus
4
Hyun, Sunghyup Sean
4
Kim, Hye-yŏng
4
Loureiro, Sandra Maria Correia
4
MacGregor Pelikánová, Radka
4
McColl, Julie
4
Moore, Christopher
4
Park, Jungkun
4
Perry, Patsy
4
Shukla, Paurav
4
Wiedmann, Klaus-Peter
4
Amatulli, Cesare
3
Balabanis, George
3
Cervellon, Marie-Cécile
3
Das, Manish
3
Eastman, Jacqueline Kilsheimer
3
Guido, Gianluigi
3
Hennigs, Nadine
3
Hudders, Liselot
3
Husain, Rehan
3
Hyun, Hyowon
3
Jain, Varsha
3
Kapferer, Jean-Noël
3
Karaosman, Hakan
3
Kaufmann, Hans Rüdiger
3
Lee, Yuri
3
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Journal of business research : JBR
61
Journal of fashion marketing and management
44
The journal of brand management : an international journal
38
Journal of retailing and consumer services
35
Journal of global fashion marketing : JGfM
20
The journal of product & brand management
16
Journal of international consumer marketing
15
Psychology & marketing
12
International journal of retail & distribution management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Cogent business & management
6
International journal of advertising : the review of marketing communications
6
Central European business review : CEBR
5
European journal of marketing
5
International journal of hospitality management
5
International marketing review
5
International journal of business and globalisation : IJBG
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of retail and distribution management
4
Journal of marketing
4
Qualitative market research : an international journal
4
Transportation research / E : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Harvard business review : HBR
3
Italian journal of marketing : ITJM
3
Journal of Islamic marketing : JIMA
3
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing i menedžment innovacij : m&mi
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Business strategy and the environment
2
European journal of marketing : EJM
2
European research on management and business economics
2
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ECONIS (ZBW)
524
Showing
101
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110
of
524
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101
The role of status consumption and brand equity : a comparative study of the marketing of Indian luxury brands by traditional and social-media
Husain, Rehan
;
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Global business and organizational excellence : GBOE
41
(
2022
)
4
,
pp. 48-67
Persistent link: https://www.econbiz.de/10013175672
Saved in:
102
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
103
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
104
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
105
Conspicuous consumption of luxury experiences : an experimental investigation of status perceptions on social media
Siepmann, Carolin
;
Holthoff, Lisa Carola
;
Kowalczuk, Pascal
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 454-468
Persistent link: https://www.econbiz.de/10013164367
Saved in:
106
Effects of luxury perceptions on purchase intention of high-tech products
Ho, Sean Chih-Hsiang
;
Yeh, Ying-Jung Yvonne
;
Lin, Tom M. Y.
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10013167319
Saved in:
107
How consumption values and perceived brand authenticity inspire fashion masstige purchase? : an investigation
Das, Manish
;
Jebarajakirthy, Charles
;
Sivapalan, Achchuthan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013366325
Saved in:
108
Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding
Xia, Menglong
;
Zhang, Yang
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
Saved in:
109
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
Saved in:
110
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
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