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subject:"Sponsoring"
~source:"econis"
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Search: subject_exact:"IndyCar series"
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Sponsoring
Motorsport
140
Professional sports
37
Profisport
37
Sponsorship
33
USA
33
United States
33
Sportmarketing
30
Sports marketing
30
Sport event
25
Sportveranstaltung
25
Consumer behaviour
15
Konsumentenverhalten
15
Deutschland
13
Germany
13
Welt
13
World
13
Competition
12
Wettbewerb
12
Beziehungsmarketing
9
Relationship marketing
9
Sport
9
Sport organization
9
Sportorganisation
9
Sports
9
Sports economics
9
Sportökonomik
9
Advertising effects
7
Marketing management
7
Marketingmanagement
7
Theorie
7
Theory
7
Werbewirkung
7
Automotive industry
6
Firm performance
6
Kfz-Industrie
6
Strategisches Management
6
Unternehmenserfolg
6
Brand image
5
Event marketing
5
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5
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Article
20
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13
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19
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6
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English
26
German
7
Author
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Cobbs, Joe
4
DeGaris, Larry
4
Jensen, Jonathan A.
4
Cobbs, Joe B.
3
Rotthoff, Kurt W.
3
Depken, Craig A.
2
Groothuis, Jana D.
2
Groothuis, Peter A.
2
Groothuis, Peter Andrew
2
Hylton, Melissa
2
Kinney, Lance
2
Lucas, Christian
2
Tyler, B. David
2
Woisetschläger, David
2
Zengel, Michael
2
Albano, Benjamin
1
Beasley, Fred
1
Beissel, Adam S.
1
Braunstein, Jessica R.
1
Chan, Kwong
1
Dodds, Mark
1
Eddy, Terry
1
Evans, Zachary
1
Fidahic, Fedja
1
Fuchs, Andreas
1
Gill, Matthew
1
Gilson, Richard L.
1
Hickman, Thomas M.
1
Lawrence, Katherine E.
1
Levin, Aron M.
1
Maier, Markus
1
McDaniel, Stephen R.
1
Newman, Joshua I.
1
O'Connell, Jim
1
O'Roark, J. Brian
1
O'Rourke, Patrick K.
1
Rines, Simon
1
Rotthoff, Kurt William
1
Schilling, Lutz
1
Schredelseker, Klaus
1
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International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
5
Applied Marketing Science / Angewandte Marketingforschung
2
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Applied economics
1
Corporate brand and corporate reputation
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sports economics
1
Research
1
Schriftenreihe Sportökonomie in Forschung und Praxis
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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11
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian
-
2014
Persistent link: https://www.econbiz.de/10010427923
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12
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
13
Die Wirkung von Sportsponsoring : eine Überprüfung kommunikativer Unternehmensziele am Beispiel des Engagements der Robert Bosch GmbH bei den Deutschen Tourenwagen Masters (DTM)
Zengel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010375450
Saved in:
14
Facilitating sponsorship channels in the business model of motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-192
Persistent link: https://www.econbiz.de/10009578205
Saved in:
15
NASCAR-related philanthropy and the distilled spirits sponsor category
O'Rourke, Patrick K.
;
Kinney, Lance
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009407937
Saved in:
16
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
Saved in:
17
Stock market reactions and Formula One performance
Schredelseker, Klaus
;
Fidahic, Fedja
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 305-313
Persistent link: https://www.econbiz.de/10009297069
Saved in:
18
Time on camera : an additional explanation of NASCAR tournaments
Groothuis, Peter Andrew
;
Groothuis, Jana D.
;
Rotthoff, …
- In:
Journal of sports economics
12
(
2011
)
5
,
pp. 561-570
Persistent link: https://www.econbiz.de/10009383729
Saved in:
19
What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
Saved in:
20
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
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