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subject:"Sponsoring"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"IndyCar series"
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Sponsoring
Consumer behaviour
Motorsport
79
USA
30
United States
30
Professional sports
22
Profisport
22
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19
Sportmarketing
19
Sports marketing
19
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18
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18
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12
Beziehungsmarketing
7
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7
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5
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Aufsatz in Zeitschrift
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DeGaris, Larry
4
Cobbs, Joe B.
3
Jensen, Jonathan A.
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2
Cobbs, Joe
2
Depken, Craig A.
2
Groothuis, Peter Andrew
2
Kinney, Lance
2
Ryu, Dong Soo
2
Tyler, B. David
2
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1
Beasley, Fred
1
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1
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1
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1
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1
Byon, Kevin K.
1
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1
Chan, Kwong
1
Dodds, Mark
1
Eddy, Terry
1
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1
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1
Fidahic, Fedja
1
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1
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1
Groothuis, Jana D.
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1
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1
Kang, Hyun Min
1
Keaton, Shaughan A.
1
Kim, Suk-kyu
1
Lee, Seunghwan
1
Lee, Sung-Min
1
Levin, Aron M.
1
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International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of advertising research
2
Journal of sports economics
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Applied economics
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Sport management review
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary
;
Eddy, Terry
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
Saved in:
2
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
3
Explaining stakeholder identification with moderate prestige collectives : a study of NASCAR fans
Elsbach, Kimberly D.
;
Cable, Daniel M.
- In:
Organization studies : an international …
40
(
2019
)
9
,
pp. 1279-1305
Persistent link: https://www.econbiz.de/10012061712
Saved in:
4
Authenticity matters : a digital ethnography of FIA World Rally Championship fan forums
Næss, Hans Erik
- In:
Sport management review
20
(
2017
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011697528
Saved in:
5
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
6
The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Lee, Seunghwan
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10011608009
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7
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
Saved in:
8
A comparison of college football and NASCAR consumer profiles : identity formation and spectatorship motivation
Keaton, Shaughan A.
;
Watanabe, Nicholas M.
;
Gearhart, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10010515317
Saved in:
9
The effects of sensory stimuli on motorsports spectators
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Green, Chris
;
Kang, Hyun Min
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 365-384
Persistent link: https://www.econbiz.de/10011531638
Saved in:
10
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
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