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subject:"Sponsorship"
~person:"Biscaia, Rui"
~person:"Mangan, John E."
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Sponsorship
Sport
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8
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Biscaia, Rui
Mangan, John E.
Cornwell, T. Bettina
13
Koronios, Konstantinos
10
Jensen, Jonathan A.
8
Grohs, Reinhard
6
Hermanns, Arnold
6
O'Reilly, Norm
6
Breuer, Markus
5
Bruhn, Manfred
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
Breuer, Christoph
4
Dinkel, Michael
4
Görlich, Daniel
4
Mazodier, Marc
4
Plewa, Carolin
4
Schönberner, Jan
4
Woratschek, Herbert
4
Dalakas, Vassilis
3
Gee, Sarah
3
Goukasian, Levon
3
Ireland, Michael
3
King, Jesse
3
Koenigstorfer, Joerg
3
Morgan, Ashlee
3
Palmer, Karen
3
Ratten, Vanessa
3
Rumpf, Christopher
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Schweizer, Nicolas
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Séguin, Benoit
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Takeda, Fumiko
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3
Abeza, Gashaw
2
Adair, Daryl
2
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2
Alpert, Frank
2
Anagnostopoulos, Christos
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International journal of sports marketing & sponsorship
3
European Sport management quarterly : ESMQ
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
The creation of shared value in the major sport event ecosystem : understanding the role of sponsors and hosts
Cook, David
;
Biscaia, Rui
;
Papadas, Karolos
;
Simkin, Lyndon
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 811-832
Persistent link: https://www.econbiz.de/10014283555
Saved in:
2
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
3
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
4
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
5
It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Kelly, Sarah Jane
;
Ireland, Michael
;
Mangan, John E.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011635486
Saved in:
6
Young consumers' esposure to alcohol sponsorship in sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
7
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
8
The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
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