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subject:"Sportler"
~person:"Astous, Alain d'"
~person:"Sato, Shintaro"
~subject:"Associative memory network model"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Associative memory network model
Athletes
5
Celebrity endorsement
5
Celebrity-Werbung
5
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
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Brand image
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Cognition
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Markenimage
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Reputation
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Athlete endorsement
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Athlete reputational crisis
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Cognitive dissonance
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Endorsement
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Macht
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Power
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Relationship
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Scandal
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Spillover effect
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Spillover-Effekt
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Sponsoring
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Sponsorship
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Sport
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Sportmarketing
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Sports
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Sports marketing
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advertising
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athlete endorsement
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Astous, Alain d'
Sato, Shintaro
Fink, Janet S.
3
Ko, Yong Jae
3
Schaaf, Daniela
3
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Carrillat, François A.
2
Chang, Yonghwan
2
Derdenger, Timothy P.
2
Donavan, D. Todd
2
Felbert, Aaron von
2
Jain, Varsha
2
Kim, Taehee
2
Koo, Jakeun
2
Lear, Karen E.
2
Liu, Matthew Tingchi
2
Nüesch, Stephan
2
Parker, Heidi M.
2
Roy, Subhadip
2
Runyan, Rodney C.
2
Srinivasan, Kannan
2
Tzoumaka, Eugenia
2
Abirami, U.
1
Allen, Samuel K.
1
Antonovica, Arta
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
1
Barbuto, Cody
1
Bauer, Brittney C.
1
Becker, Carsten
1
Behnoosh, Shima
1
Belch, George E.
1
Belch, Michael A.
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Brock, James L.
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European journal of marketing : EJM
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Psychology & marketing
1
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ECONIS (ZBW)
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The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
2
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
3
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
4
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
5
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
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