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subject:"Sportmarketing"
~person:"Cornwell, T. Bettina"
~subject:"Theory"
~type_genre:"Article in journal"
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Journal of business research : JBR
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Journal of sport management : the official journal of the North American Society of Sport Management
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Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
2
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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