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subject:"Strategic management"
~person:"Cummins, Shannon"
~person:"Parvinen, Petri"
~subject:"Consumer behaviour"
~subject:"Marketing management"
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Strategic management
Consumer behaviour
Marketing management
Selling
13
Verkauf
13
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9
Marketingmanagement
7
B-to-B-Marketing
6
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Cummins, Shannon
Parvinen, Petri
Lane, Nikala
10
Cravens, David W.
5
Madhani, Pankaj M.
5
Piercy, Nigel
5
Terho, Harri
5
Ahearne, Michael
4
Belz, Christian
4
Cespedes, Frank V.
4
Cron, William L.
4
Gopalakrishna, Srinath
4
Paesbrugghe, Bert
4
Peltier, James
4
Ross, Aaron
4
Alavi, Sascha
3
Bush, Alan J.
3
Corey, E. Raymond
3
Dannenberg, Holger
3
DeCarlo, Thomas E.
3
Grewal, Rajdeep
3
Haas, Alexander
3
Habel, Johannes
3
Homburg, Christian
3
Johnson, Jeff S.
3
Kotler, Philip
3
Lemkin, Jason
3
Lorimer, Sally E.
3
Manning, Gerald L.
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Moncrief, William C.
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Nosko, Chris
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Rangarajan, Deva
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Reece, Barry L.
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Sinha, Prabhakant
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3
Zoltners, Andris A.
3
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of Research in Interactive Marketing
1
Management decision : MD
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
2
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
3
Omni-channel research framework in the context of personal selling and sales management : a review and research extensions
Cummins, Shannon
;
Peltier, James
;
Dixon, Andrea
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011555492
Saved in:
4
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10013041733
Saved in:
5
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
6
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
7
Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri
;
Aspara, Jaakko
;
Hietanen, Joel
; …
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
Saved in:
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