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subject:"Strategic management"
~person:"Krohmer, Harley"
~subject:"Deutschland"
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Strategic management
Deutschland
Marketingmanagement
18
Marketing management
11
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8
Marketing theory
7
Marketingtheorie
7
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7
Theory
7
Marketing
6
Strategisches Management
5
Germany
3
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Vertrieb
3
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2
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Arena-relevant marketing capabilities
1
Betriebswirtschaftslehre
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Business economics
1
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1
Competitive advantage
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Competitive strategy
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Luxury
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USA
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Krohmer, Harley
Bruhn, Manfred
36
Meffert, Heribert
29
Kuß, Alfred
21
Homburg, Christian
18
Tomczak, Torsten
18
Kleinaltenkamp, Michael
15
Diller, Hermann
13
Reinecke, Sven
13
Bauer, Hans H.
12
Kirchgeorg, Manfred
12
Wiedmann, Klaus-Peter
12
Backhaus, Klaus
11
Fritz, Wolfgang
11
Drees, Norbert
10
Ahlert, Dieter
9
Kreutzer, Ralf T.
9
Pfeffermann, Nicole
9
Piercy, Nigel
9
Runia, Peter
9
Aaker, David A.
8
Berndt, Ralph
8
Esch, Franz-Rudolf
8
Fantapié Altobelli, Claudia
8
Kotler, Philip
8
Albers, Sönke
7
Brettel, Malte
7
Cravens, David W.
7
Pepels, Werner
7
Emrich, Christin
6
Jenner, Thomas
6
Meissner, Hans Günther
6
Narang, Shanker
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Sander, Matthias
6
Simon, Hermann
6
Spiller, Achim
6
Swoboda, Uwe C.
6
Benkenstein, Martin
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Lehrbuch
2
European journal of marketing
1
Report / Marketing Science Institute
1
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ECONIS (ZBW)
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Succeeding in competitive arenas with arena-relevant marketing capabilities
Ehrensperger, Elena
;
Greenberg, Daria
;
Krohmer, Harley
; …
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 321-350
Persistent link: https://www.econbiz.de/10013173432
Saved in:
2
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
Saved in:
3
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
4
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349941
Saved in:
5
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001418958
Saved in:
6
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10000168166
Saved in:
7
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10001439258
Saved in:
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