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subject:"Strategic management"
~person:"Olson, Jerry C."
~subject:"Consumer behaviour"
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Strategic management
Consumer behaviour
Konsumentenverhalten
7
Marketing management
7
Marketingmanagement
7
Verbraucherverhalten
5
Marketing
4
USA
3
United States
3
Strategisches Management
2
Market research
1
Marketingstrategie
1
Marktforschung
1
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1
Theory
1
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4
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4
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English
7
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Olson, Jerry C.
Homburg, Christian
13
Sheth, Jagdish N.
13
Pfeffermann, Nicole
11
Aaker, David A.
10
Wiedmann, Klaus-Peter
10
Best, Roger J.
9
Hawkins, Del I.
9
Piercy, Nigel
9
Spann, Martin
9
Vrontis, Demetris
9
Ko, Eunju
8
Kotler, Philip
8
Kumar, V.
8
Melewar, T. C.
8
Bauer, Hans H.
7
Cravens, David W.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Peter, Jerome Paul
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Foxall, Gordon R.
6
Gilmore, Audrey
6
Keller, Kevin Lane
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Narang, Shanker
6
Rajagopal
6
Schultz, Don E.
6
Smith, N. Craig
6
Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Day, George S.
5
Gao, Tao
5
Krishna, Aradhna
5
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5
Lane, Nikala
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McGraw-Hill/Irwin series in marketing
2
McGraw-Hill higher education
1
The Irwin series in marketing
1
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ECONIS (ZBW)
7
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Consumer behavior & marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
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2
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2008
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10003451556
Saved in:
3
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2002
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
Saved in:
5
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
;
Grunert, Klaus G.
-
1999
-
European ed.
Persistent link: https://www.econbiz.de/10013481875
Saved in:
6
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
7
Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul
-
1987
Persistent link: https://www.econbiz.de/10000735104
Saved in:
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