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subject:"Strategisches Management"
~isPartOf:"Business horizons"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"Online-Marketing"
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Strategisches Management
Online-Marketing
Marketing management
262
Marketingmanagement
262
Beziehungsmarketing
47
Relationship marketing
47
Marketing
38
Consumer behaviour
36
Konsumentenverhalten
36
Firm performance
34
Strategic management
34
Unternehmenserfolg
34
Brand management
33
Markenführung
33
market orientation
27
KMU
22
SME
22
Competitive advantage
21
Wettbewerbsvorteil
21
Innovation
20
Internet marketing
18
Social Web
18
Social web
18
USA
16
Emerging economies
15
Schwellenländer
15
Innovation management
14
Innovationsmanagement
14
New product development
14
Produktentwicklung
14
Brand image
13
Markenimage
13
United States
13
Brand
11
marketing strategy
11
Lieferantenmanagement
10
Markenartikel
10
Supplier relationship management
10
Market segmentation
9
Marktsegmentierung
9
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English
50
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Cravens, David W.
3
Lane, Nikala
3
Jackson, Stuart E.
2
Simmons, Geoff
2
Yao, Alex
2
Abid, Aman
1
Agnihotri, Arpita
1
Arrivé, Sandra
1
Ayoubi, Rami M.
1
Baker, Colin R.
1
Bang, Nguyen
1
Bao, Yeqing
1
Bencherki, Nicolas
1
Bourgoin, Alaric
1
Bradley, Frank
1
Brotspies, Herbert
1
Bruni-Bossio, Vincent
1
Budhathoki, Tribikram
1
Burns, David J.
1
Campbell, Colin L.
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Crittenden, Victoria Lynn
1
Czaplewski, Andrew J.
1
Dalsace, Frédéric
1
Dass, Mayukh
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
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1
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1
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1
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1
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1
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1
Ingram, Thomas N.
1
Ishak, Asmai
1
Kayser, Oliver
1
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Business horizons
Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
42
SpringerLink / Bücher
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of internet marketing and advertising : IJIMA
21
The journal of business & industrial marketing
20
Journal of the Academy of Marketing Science
18
Springer eBook Collection
16
European journal of marketing : EJM
15
Marketing intelligence & planning
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of marketing communications
13
European research studies
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : MM
10
Journal of retailing and consumer services
10
Lehrbuch
10
Europäische Hochschulschriften / 5
9
Journal of marketing
9
Gabler Edition Wissenschaft
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Springer eBook Collection / Business and Economics
8
International journal of advertising : the review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Premier reference source
7
Contemporary research in e-branding
6
Handbook of research on effective advertising strategies in the social media age
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
Journal of advertising research
6
Journal of international marketing
6
Journal of marketing analytics : JMA
6
Marketing i menedžment innovacij : m&mi
6
Springer eBook Collection / Business and Management
6
The journal of brand management : an international journal
6
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ECONIS (ZBW)
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1
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
2
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
3
Communication during pandemic : who should tweet about COVID and how?
Yao, Alex
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1434-1453
Persistent link: https://www.econbiz.de/10014553100
Saved in:
4
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
5
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
6
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
7
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
8
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
9
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
10
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
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