//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Strategisches Management
KMU
Marketing management
204
Marketingmanagement
204
Firm performance
33
Unternehmenserfolg
33
Beziehungsmarketing
32
Relationship marketing
32
Strategic management
27
market orientation
25
Brand management
23
Markenführung
23
Marketing
22
SME
21
Innovation
19
Competitive advantage
18
Wettbewerbsvorteil
18
Consumer behaviour
15
Konsumentenverhalten
15
Emerging economies
14
Schwellenländer
14
Innovation management
13
Innovationsmanagement
13
New product development
12
Produktentwicklung
12
Internet marketing
11
Online-Marketing
11
USA
10
marketing strategy
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Erfolgsfaktor
8
Führungskräfte
8
International marketing
8
Internationales Marketing
8
Managers
8
Markenimage
8
Selling
8
Success factor
8
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
45
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
46
Author
All
Gilmore, Audrey
5
Lane, Nikala
3
O'Dwyer, Michele
3
Carson, David
2
Jackson, Stuart E.
2
Wright, Sheila
2
Agnihotri, Arpita
1
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Ayoubi, Rami M.
1
Bao, Yeqing
1
Bisson, Christophe
1
Bradley, Frank
1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Burns, David J.
1
Canhoto, Ana Isabel Domingos
1
Christodoulou, Ioannis
1
Cravens, David W.
1
David, Fred R.
1
David, Meredith E.
1
Davod, Forest R.
1
Duffy, Alistair P.
1
Fathollahzadeh, Zeinab
1
Fei, Li
1
Fong, Eric
1
Gao, Yuhui
1
Greenley, Gordon E.
1
Gross, Andrew C.
1
Gulliver, Stephen R.
1
Heinrichs, John H.
1
Hirvonen, Saku
1
Ingram, Thomas N.
1
Ishak, Asmai
1
Javalgi, Rajshekhar (Raj) G.
1
Johnston, Wesley James
1
Khashab, Basel
1
Komppula, Raija
1
more ...
less ...
Published in...
All
Journal of business strategy
Journal of strategic marketing
Journal of business research : JBR
51
Industrial marketing management : the international journal for industrial and high-tech firms
38
SpringerLink / Bücher
21
European journal of marketing : EJM
17
The journal of business & industrial marketing
16
Europäische Hochschulschriften / 5
15
Marketing intelligence & planning
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
International entrepreneurship and management journal
10
International journal of entrepreneurship and small business
10
International marketing review
10
Gabler Edition Wissenschaft
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Lehrbuch
9
Macquarie economics research papers
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
7
Journal of small business strategy
7
The journal of brand management : an international journal
7
Journal of entrepreneurship in emerging economies
6
Journal of international marketing
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Entrepreneurship research journal : ERJ
5
International journal of economic perspectives : IJEP
5
International journal of innovation management
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of enterprising culture
5
Journal of marketing management : MM
5
Marketing in kleinen und mittleren Unternehmen
5
Springer eBook Collection
5
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
3
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
4
The impact of entrepreneurial marketing on innovative marketing performance in small- and medium-sized companies
Rezvani, Mehran
;
Fathollahzadeh, Zeinab
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 136-148
Persistent link: https://www.econbiz.de/10012202799
Saved in:
5
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
6
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
7
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
8
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
9
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
10
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->