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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Homburg, Christian"
~person:"Narang, Shanker"
~subject:"Consumer behaviour"
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Strategisches Management
Consumer behaviour
Marketing management
76
Marketingmanagement
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30
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19
Beziehungsmarketing
17
Relationship marketing
17
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9
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Andreasen, Alan R.
Homburg, Christian
Narang, Shanker
Sheth, Jagdish N.
13
Piercy, Nigel
12
Bruhn, Manfred
11
Pfeffermann, Nicole
11
Wiedmann, Klaus-Peter
11
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10
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9
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9
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9
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9
Vrontis, Demetris
9
Ko, Eunju
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Kumar, V.
8
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Melewar, T. C.
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7
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Rajagopal
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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ECONIS (ZBW)
23
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1
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521527
Saved in:
4
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
5
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
6
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
7
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
8
Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011489914
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
10
Marketing management : a contemporary perspective
Homburg, Christian
;
Kuester, Sabine
;
Krohmer, Harley
-
2009
Persistent link: https://www.econbiz.de/10003744558
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