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subject:"Strategisches Management"
~subject:"Competitive strategy"
~type_genre:"Sammlung"
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Strategisches Management
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Marketing management
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Rajan Varadarajan
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Sheth, Jagdish N.
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Strategic marketing and strategic management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803913
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3
Strategy and performance
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803914
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4
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
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2015
Persistent link: https://www.econbiz.de/10011308711
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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