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subject:"Strategisches Management"
~subject:"Public relations"
~subject:"Zielgruppe"
~type_genre:"Book section"
~type_genre:"Company information"
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Strategisches Management
Public relations
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Marketing management
2,205
Marketingmanagement
2,205
Deutschland
298
Germany
298
Theorie
243
Theory
243
Beziehungsmarketing
229
Relationship marketing
229
Brand management
179
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179
Consumer behaviour
173
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173
Internet marketing
153
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153
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146
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145
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97
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97
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93
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74
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58
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57
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57
Marketingtheorie
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Bruhn, Manfred
9
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Preuß, Klaus-Jürgen
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3
Antony, Suresh Paul
2
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Nielsen, Martin
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1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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The silver market phenomenon : marketing and innovation in the aging society
4
A - N
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Scenarios in marketing : from vision to decision
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Die Ökonomie des Sports in den Medien
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Exploring public relations
2
Handbook of research on ethnic and intra-cultural marketing
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
Kellogg on marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Marketing management : a cultural perspective
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
2
Measuring and managing brands
2
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
2
Strategic corporate communication in the digital age
2
Strategic management in tourism
2
Strategy and communication for innovation
2
Using influencer marketing as a digital business strategy
2
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
Bank- und Finanzmanagement : Marketing - Rechnungswesen - Finanzierung; Reflexionen aus der Praxis; Joachim Süchting zum 60. Geburtstag
1
Behavioral perspectives on strategic alliances
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Breaking new ground in theory and practice
1
Bringing technology to market: trends, cases, solutions
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
CSR und Reporting : Nachhaltigkeits- und CSR-Berichterstattung verstehen und erfolgreich umsetzen
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ECONIS (ZBW)
204
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Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
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2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
3
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
4
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira
;
Sisodia, Swati
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 328-343)
.
2023
Persistent link: https://www.econbiz.de/10014414266
Saved in:
5
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
6
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
7
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
8
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
9
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
10
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
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