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subject:"Success factor"
~isPartOf:"The journal of product & brand management"
~subject:"Customer integration"
~subject:"E-commerce"
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Search: subject_exact:"Customer relationship management"
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Success factor
Customer integration
E-commerce
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
6
Brand communities
5
Brand equity
5
Consumer engagement
5
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Guzman, Francisco
2
Kennedy, Eric
2
Amelia, Maria Veronica
1
Augusto, Mário Gomes
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Bilgram, Volker
1
Clark, Moira K.
1
Confetto, Maria Giovanna
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Cova, Bernard
1
Covucci, Claudia
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Dwivedi, Yogesh Kumar
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Füller, Johann
1
Henseler, Jörg
1
Hollebeek, Linda D.
1
Imparato, Nicholas
1
Kaltcheva, Velitchka D.
1
Kaufmann, Hans Rüdiger
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Kristal, Samuel
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Laric, Michael V.
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Lee, Michael S. W.
1
Lo, Pei-San
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Muniz, Fernanda
1
Ooi, Keng-Boon
1
Pandey, Ritesh
1
Paranque, Bernard
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Patino, Anthony
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Pitta, Dennis A.
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Pongpaew, Wimmala
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Siano, Alfonso
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Soon, Ian
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Speece, Mark
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Stefuryn, Maryana
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Tan, Garry Wei-Han
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The journal of product & brand management
Journal of business research : JBR
108
Journal of retailing and consumer services
101
Industrial marketing management : the international journal for industrial and high-tech firms
61
International journal of electronic customer relationship management : IJECRM
47
SpringerLink / Bücher
40
The journal of services marketing
36
The journal of business & industrial marketing
33
The service industries journal
30
Journal of strategic marketing
29
Journal of service management
26
International journal of business information systems : IJBIS
24
International journal of hospitality management
24
Journal of the Academy of Marketing Science
22
Gabler Edition Wissenschaft
20
Service business
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of internet marketing and advertising : IJIMA
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of internet commerce
18
Journal of marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Asia Pacific journal of marketing and logistics
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of service research : JSR
17
Marketing intelligence & planning
17
Electronic commerce research
16
Journal of marketing management : MM
16
Electronic markets : the international journal on networked business
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Tourism management : research, policies, practice
15
Cogent business & management
14
Customer engagement : contemporary issues and challenges
14
Journal of electronic commerce research : JECR
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Business horizons
13
International journal of technology marketing : IJTMkt
13
Journal of retailing
13
Journal of service research
13
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ECONIS (ZBW)
14
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1
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
5
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
6
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
7
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
Saved in:
8
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
9
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
10
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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