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subject:"Supplier relationship management"
~isPartOf:"The journal of business & industrial marketing"
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Supplier relationship management
Brand management
36
Markenführung
36
Brand image
18
Markenimage
18
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
15
Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Brand
9
Markenartikel
9
Marketing management
8
Marketingmanagement
8
Brands
5
Lieferkette
5
Social Web
5
Social web
5
Supply chain
5
Brand equity
4
Brand architecture
3
Brand loyalty
3
Branding
3
Customer satisfaction
3
Environmental consciousness
3
Erfolgsfaktor
3
Firm performance
3
Industrial branding
3
Kundenzufriedenheit
3
Markenarchitektur
3
Markentreue
3
Marketing
3
Success factor
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Brand awareness
2
Brand orientation
2
Business ethics
2
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15
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Dash, Satyabhusan
2
Abratt, Russell
1
Brandão, Amélia
1
Cassia, Fabio
1
Chatterjee, Swagato
1
Cobelli, Nicola
1
Cyr, Dianne J.
1
Elsäßer, Marc
1
Fernandes, Teresa
1
Garner, Benjamin
1
Ghosh, Deviprasad
1
Gomes, Mariana
1
Hirvonen, Saku
1
Hutchinson, David B.
1
Jalkala, Anne Maarit
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Jiang, Yanxin
1
Kamvounias, Patty
1
Keränen, Joona
1
Kittur, Prathamesh
1
Kleyn, Nicola
1
Laukkanen, Tommi
1
Mady, Ashraf
1
Mishra, Abhishek
1
Mysen, Tore
1
Salo, Jari
1
Samudro, Andreas
1
Sethi, Amit Rakesh
1
Shabbir, Rizwan
1
Singh, Jang
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Susanti, Vonny
1
Sutton-Brady, Catherine
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Svensson, Göran
1
Taylor, Tom
1
Ugolini, Marta
1
Upadhyay, Amit
1
Viardot, Eric
1
Wirtz, Bernd W.
1
Zhang, Jing
1
Zhu, Miao
1
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
45
Journal of business research : JBR
10
The journal of brand management : an international journal
9
The journal of product & brand management
9
SpringerLink / Bücher
7
Journal of business-to-business marketing
5
Journal of strategic marketing
5
Journal of retailing and consumer services
4
Aufbruch : Ingredient Branding schafft Werte
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Economics
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
2
Benchmarking : an international journal
2
Brand management ; Vol. 4
2
Business-to-business brand management : theory, research and executive case study exercises
2
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Gabler Edition Wissenschaft
2
Innovative Markenführung und -implementierung
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business market management : jbm
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Omega : the international journal of management science
2
Qualitative market research : an international journal
2
The journal of services marketing
2
The marketing review
2
Tourism management : research, policies, practice
2
Trademarks, brands, and competitiveness
2
4OR : a quarterly journal of operations research
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied Marketing Science / Angewandte Marketingforschung
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Arbeitspapiere der Nordakademie
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Business horizons
1
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ECONIS (ZBW)
15
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
4
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
5
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
6
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
7
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
8
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
9
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
10
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
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