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subject:"Television advertising"
~subject:"Consumer behaviour"
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Search: subject_exact:"Brand placement"
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Television advertising
Consumer behaviour
Product Placement
413
Product placement
413
Werbewirkung
236
Advertising effects
235
Konsumentenverhalten
160
Brand management
109
Markenführung
109
Brand image
69
Markenimage
69
Werbung
56
Advertising
52
Computerspiel
51
Video game
51
Film industry
46
Filmwirtschaft
46
product placement
46
Brand
44
Markenartikel
44
Marketing management
44
Marketingmanagement
44
USA
42
United States
42
Fernsehprogramm
40
Fernsehwerbung
40
Television programme
40
Online-Marketing
37
Internet marketing
36
Deutschland
32
Germany
30
Brand placement
23
Film
23
Children
22
Kinder
22
brand placement
20
Target group
19
Zielgruppe
19
Music
18
Musik
18
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English
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German
6
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Pelsmacker, Patrick de
13
Dens, Nathalie
12
Matthes, Jörg
6
Naderer, Brigitte
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
5
Avramova, Yana R.
4
Balasubramanian, Siva Kumar
4
Boerman, Sophie C.
4
Chan, Fong Yee
4
Davtyan, Davit
4
De Gregorio, Federico
4
Sung, Yongjun
4
Gabszewicz, Jean Jaskold
3
Hudders, Liselot
3
Laussel, Didier
3
Lehu, Jean-Marc
3
Lowe, Ben
3
Natarajan, Thamaraiselvan
3
Neijens, Peter C.
3
Petrovici, Dan
3
Schramm, Holger
3
Sonnac, Nathalie
3
Stephen, Gladys
3
Tessitore, Tina
3
Vashisht, Devika
3
Arasu Balasubramaniam, Senthil
2
Callison, Coy
2
Cauberghe, Veroline
2
Chan, Fanny Fong Yee
2
Coker, Kesha K.
2
Corkindale, David
2
Cunningham, Isabella
2
Gillespie, Brian
2
Gistri, Giacomo
2
Gu, Jane Z.
2
Jublee, Daniel Inbaraj
2
Knoll, Johannes
2
Kuhn, Kerri-Ann L.
2
Muehling, Darrel D.
2
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International journal of advertising : the quarterly review of marketing communications
21
Journal of promotion management : JPM
16
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing communications
6
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : innovations in planning and applied research
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of current issues and research in advertising
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of current issues and research in advertising : JCIRA
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of media business studies
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Australasian marketing journal
1
CORE discussion paper : DP
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Health marketing quarterly
1
International journal of arts management
1
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
1
International journal of emerging markets
1
International journal of management & transformation : ... annual edition
1
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ECONIS (ZBW)
189
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21
Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
Saved in:
22
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
23
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
24
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
25
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
26
Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
Saved in:
27
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
28
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
29
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
30
Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh
;
Menon, Sindhu R.
;
Sirothiya, …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
Saved in:
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