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subject:"Theorie"
~accessRights:"restricted"
~subject:"Internal communication"
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Theorie
Internal communication
HR marketing
343
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343
Personalbeschaffung
134
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123
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100
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100
Corporate reputation
87
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87
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82
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82
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64
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63
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63
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62
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46
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1
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1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Neue Komplexität in Personalarbeit und Führung : Herausforderungen und Lösungsansätze
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ECONIS (ZBW)
31
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1
Employer branding : a strategy to enhance organizational performance
Azhar, Arooj
;
Rehman, Nabeel
;
Majeed, Nauman
;
Bano, Sobia
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014457786
Saved in:
2
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
3
The relationship of internal communication satisfaction with employee engagement and employer attractiveness : testing the joint mediating effect of the social exchange quality ind...
Tkalac Verčič, Ana
;
Galić, Zvonimir
;
Žnidar, Krešimir
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1313-1340
Persistent link: https://www.econbiz.de/10014365729
Saved in:
4
Internal communication and employer brands
Tkalac Verčič, Ana
;
Verčič, Dejan
;
Špoljarić, Anja
-
2023
Persistent link: https://www.econbiz.de/10014022781
Saved in:
5
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
6
Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)
Pérez-Pérez, Lucía
;
Berlanga, Inmaculada
;
Victoria, …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10014288171
Saved in:
7
Branding theory contributions to corporate real estate management
Appel-Meulenbroek, Rianne
;
Omar, Abdul Jalil
- In:
A handbook of management theories and models for office …
,
(pp. 129-139)
.
2022
Persistent link: https://www.econbiz.de/10012888040
Saved in:
8
Internal communication satisfaction and employee engagement as determinants of the employer brand
Špoljarić, Anja
;
Tkalac Verčič, Ana
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 130-148
Persistent link: https://www.econbiz.de/10013162639
Saved in:
9
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
10
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
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