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subject:"Theorie"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~subject:"Konsumentenverhalten"
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Theorie
Konsumentenverhalten
Emotion
27
Consumer behaviour
23
Brand management
9
Markenführung
9
Beziehungsmarketing
7
Relationship marketing
7
Customer satisfaction
6
Einzelhandel
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Koo, Dong-Mo
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Koo, Dong-mo
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Loureiro, Sandra Maria Correia
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Ribeiro, Lara
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An, Jake
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1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
153
Journal of retailing and consumer services
125
International journal of hospitality management
79
Psychology & marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Tourism management : research, policies, practice
39
Journal of hospitality marketing & management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Journal of travel and tourism marketing
34
The journal of brand management : an international journal
33
The journal of product & brand management
33
European journal of marketing : EJM
31
The journal of services marketing
31
International journal of consumer studies
30
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
26
European journal of marketing
23
Journal of marketing communications
23
Marketing letters : a journal of research in marketing
23
The service industries journal
22
Journal of business ethics : JOBE
20
Journal of consumer behaviour : an international research review
20
Tourism management perspectives : TMP
20
Journal of economic psychology : research in economic psychology and behavioral economics
18
International journal of advertising : the review of marketing communications
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of behavioral decision making
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of economic behavior & organization : JEBO
16
Journal of promotion management : innovations in planning and applied research
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Australasian marketing journal
14
Cogent business & management
14
Journal of customer behaviour
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
24
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Beyond looks : how designer cues win over customers through social value, self-expression, and design involvement
Idemen, Elif
;
Elmadag, A. Banu
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10014511627
Saved in:
2
Effects of empathy and egoism on CSR perceptions and consumer buycotts : lessons learned during global crisis in support of equitable business practices
Rynarzewska, Ania Izabela
;
LeMay, Stephen A.
;
Helms, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 90-107
Persistent link: https://www.econbiz.de/10014488724
Saved in:
3
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
4
Temporary love : a love-hate transition among luxury fashion consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
How do customers respond to external store environment? : analyzing the new luxury segment
Raggiotto, Francesco
;
Mason, Michela C.
;
Moretti, Andrea
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10014319610
Saved in:
6
Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
7
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
8
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
9
Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Kim, Sooyun
;
Choi, Sunmee
;
Park, Geebum
;
Lee, Yeonjoo
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10012622611
Saved in:
10
Effect of corporate image of the sponsor on brand love and purchase intentions : the moderating role of sports involvement
Trivedi, Jay
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 188-209
Persistent link: https://www.econbiz.de/10012257937
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