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subject:"Theorie"
~language:"eng"
~person:"Bagozzi, Richard P."
~subject:"Konsumentenverhalten"
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Theorie
Konsumentenverhalten
Emotion
32
Consumer behaviour
19
Brand management
7
Markenführung
7
Brand
6
Markenartikel
6
Empathy
5
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5
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Bagozzi, Richard P.
Septianto, Felix
28
Han, Heesup
21
Benhabib, Jess
16
Wang, Pengfei
14
Dillenberger, David
12
Kemp, Elyria
12
Mattila, Anna S.
12
Pham, Michel T.
12
Phau, Ian
12
Postlewaite, Andrew
12
Rozen, Kareen
12
Sarkar, Abhigyan
12
Loureiro, Sandra Maria Correia
11
Williams, Patti
11
Winden, Frans A. A. M. van
11
Prayag, Girish
10
Wen, Yi
10
Antonetti, Paolo
9
Prashar, Sanjeev
9
Hanks, Lydia
8
Jang, Soocheong
8
Kidwell, Blair
8
McGraw, A. Peter
8
Miao, Li
8
Ahn, Jiseon
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Grappi, Silvia
7
Junaid, Muhammad
7
Ladhari, Riadh
7
MacInnis, Deborah J.
7
Morales, Andrea C.
7
Reuben, Ernesto
7
Ribeiro, Manuel Alector
7
Sar, Sela
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
Yin, Dezhi
7
Zhang, Han
7
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Handbook of brand relationships
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
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1
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1
Journal of business research : JBR
1
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1
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1
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1
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1
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1
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Positive organizational scholarship : foundations of a new discipline
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1
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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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1
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
2
AI service and emotion : editorial
Bagozzi, Richard P.
;
Brady, Michael K.
;
Huang, Ming-Hui
- In:
Journal of service research
25
(
2022
)
4
,
pp. 499-504
Persistent link: https://www.econbiz.de/10013395989
Saved in:
3
The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of business research : JBR
95
(
2019
),
pp. 514-530
Persistent link: https://www.econbiz.de/10011980408
Saved in:
4
Reshoring from a demand-side perspective : consumer reshoring sentiment and its market effects
Grappi, Silvia
;
Romani, Simona
;
Bagozzi, Richard P.
- In:
Journal of world business : JWB
53
(
2018
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10011805197
Saved in:
5
Three systems underpinning marketing behavior
Bagozzi, Richard P.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 23-29
Persistent link: https://www.econbiz.de/10011919217
Saved in:
6
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
7
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
8
Social and emotional influences in family decision making by use of the key informant model
Xie, Chunyan
;
Bagozzi, Richard P.
;
Østli, Jens
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 113-125
Persistent link: https://www.econbiz.de/10011560958
Saved in:
9
Merely being with you increases my attention to luxury products : using EEG to understand consumers' emotional experience with luxury branded products
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Strien, …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 546-558
Persistent link: https://www.econbiz.de/10011337501
Saved in:
10
The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions
Xie, Chunyan
;
Bagozzi, Richard P.
;
Grønhaug, Kjell
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 333-356
Persistent link: https://www.econbiz.de/10011287125
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