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subject:"Theorie"
~person:"Erichsson, Susann K."
~person:"Karwan, Mark H."
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Theorie
B-to-B-Marketing
4
Business-to-business marketing
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Theory
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Bundling strategy
3
Leistungsbündel
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B2B
2
Cooperative purchasing
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Einkaufsgemeinschaft
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Lieferantenmanagement
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Bundling
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Diminishing reservation price
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Electronics market
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Germany
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Itemized pricing
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Konsumentenverhalten
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Erichsson, Susann K.
Karwan, Mark H.
Backhaus, Klaus
16
Kleinaltenkamp, Michael
14
Albers, Sönke
4
Fließ, Sabine
4
Kliche, Mario
4
Plinke, Wulff
4
Strothmann, Karl-Heinz
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
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Flory, Markus
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Hermanns, Arnold
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Homburg, Christian
3
Jacob, Frank
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Krause, Juliane
3
Marra, Andreas
3
Obloj, Tomasz
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Voeth, Markus
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Baaken, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Boha, Julian
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Diehl, Hans-Jörg
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Engelhardt, Werner Hans
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Etzion, Hila
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Festge, Fabian
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Friege, Christian
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Hüttner, Manfred
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Kemper, Anne Christin
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Kern, Egbert
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Klöter, Ralf
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Kämpf, Gerhard
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LaPlaca, Peter J.
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Lasogga, Frank
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Mantena, Ravi
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Meffert, Heribert
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Meyer, Anton
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Computers & operations research : and their applications to problems of world concern ; an international journal
1
Gabler-Edition Wissenschaft
1
Journal of revenue and pricing management
1
Kundenbeziehungen im Dienstleistungsbereich
1
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ECONIS (ZBW)
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A numerical optimization approach for pricing components in customer defined bundles in a B2B market
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Computers & operations research : and their …
155
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014339014
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2
Itemized pricing in B2B bundles with diminishing reservation prices and loss averse customers
Raj, Ritwik
;
Karwan, Mark H.
;
Murray, Chase
;
Sun, Lei
- In:
Journal of revenue and pricing management
21
(
2022
)
4
,
pp. 375-392
Persistent link: https://www.econbiz.de/10013390532
Saved in:
3
User Groups als Plattform für die Erbringung produktbegleitender Dienstleistungen: Bedeutung im Systemgeschäft und weitere Einsatzmöglichkeiten
Jenner, Thomas
;
Erichsson, Susann K.
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 355-371)
.
2000
Persistent link: https://www.econbiz.de/10001497411
Saved in:
4
User groups im Systemgeschäft : Ansatzpunkte für das Systemmarketing
Erichsson, Susann K.
-
1994
Persistent link: https://www.econbiz.de/10000886499
Saved in:
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