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ECONIS (ZBW)
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1
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
2
An asymptotically tight learning algorithm for mobile-promotion platforms
Feng, Zhichao
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
3
,
pp. 1536-1554
Persistent link: https://www.econbiz.de/10014303887
Saved in:
3
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
4
Shapley meets uniform : an axiomatic framework for attribution in online advertising
Singal, Raghav
;
Besbes, Omar
;
Desir, Antoine
;
Goyal, Vineet
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7457-7479
Persistent link: https://www.econbiz.de/10013546087
Saved in:
5
Pirate and chill : the effect of Netflix on illegal streaming
Frick, Sarah J.
;
Fletcher, Deborah
;
Smith, Austin C.
- In:
Journal of economic behavior & organization : JEBO
209
(
2023
),
pp. 334-347
Persistent link: https://www.econbiz.de/10014423456
Saved in:
6
More is better, or not? : an empirical analysis of buyer preferences for variety on the e-market
Sokullu, Senay
- In:
Journal of economic behavior & organization : JEBO
209
(
2023
),
pp. 450-470
Persistent link: https://www.econbiz.de/10014423514
Saved in:
7
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
8
Why do people donate online? : a perspective from dual credibility transfer
Purwandari, Betty
;
Khairiyah, Latifatul
;
Purwaningsih, …
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 393-425
Persistent link: https://www.econbiz.de/10014383319
Saved in:
9
Self-preferencing and foreclosure in digital markets : theories of harm for abuse cases
Motta, Massimo
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468902
Saved in:
10
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
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