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~subject:"Internationales Marketing"
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Internationales Marketing
Messe
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48
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
4
DUV : Wirtschaftswissenschaft
2
Märkte im Dialog : die Messen der dritten Generation
2
The journal of business & industrial marketing
2
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Betriebswirtschaftliches Controlling : Planung - Entscheidung - Organisation ; Festschrift für Univ.-Prof. Dr. Dietrich Adam zum 60. Geburtstag
1
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ECONIS (ZBW)
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subject_exact:"messen"
(5,464 results)
1
Exhibitors' performance at international trade shows : does export firms' experience matter?
Geldres-Weiss, Valeska V.
;
Monreal-Pérez, Joaquin
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10012821543
Saved in:
2
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
3
Exporting-Key Considerations For International Business Growth : Products, Communication, Brands, Trade Shows, Channels, Culture, and Cash!
Houlier, Laurent
-
2020
Cover -- Title Page -- Copyright -- Abstract -- Contents -- Acknowledgments -- Endorsements -- Foreword -- Preface -- Chapter 1: Products and Services: Adapting for Export Markets -- Chapter 2: Intellectual Property (IP): Protecting and Leveraging Brands -- Chapter 3: Communication: Bridging...
Persistent link: https://www.econbiz.de/10012691547
Saved in:
4
Economic geography and industrial marketing views on trade shows : collective marketing and knowledge circulation
Rinallo, Diego
;
Bathelt, Harald
;
Golfetto, Francesca
- In:
Industrial marketing management : the international …
61
(
2017
),
pp. 93-103
Persistent link: https://www.econbiz.de/10011704321
Saved in:
5
Macroeconomic impact on trade show goals
Adams, Russell
;
Coyle, Tom
;
Downey, Clara
;
Lovett, Marvin
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 710-721
Persistent link: https://www.econbiz.de/10011692496
Saved in:
6
Attraktivität von Messen als Business-to-Business-Veranstaltung : Modellentwicklung und Ableitung veranstalterbezogener Handlungsempfehlungen
Kassubek, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008937663
Saved in:
7
Travel trade shows : exploratory study of exhibitors' perceptions
Yuksel, Ulku
;
Voola, Ranjit
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 293-300
Persistent link: https://www.econbiz.de/10003976062
Saved in:
8
Schaufenster des "Wirtschaftswunders" und Brückenschlag nach Osten : westdeutsche Industriemessen und Messebeteiligungen im Kalten Krieg (1946 - 1973)
Fritsche, Christiane
-
2008
Persistent link: https://www.econbiz.de/10003752766
Saved in:
9
Auslandsmessen im internationalen Marketing : vergleichende Konzeption des Messeeinsatzes in Osteuropa, China und den USA
Martin, Thomas A.
;
Prinz, Monika
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003310996
Saved in:
10
Trade shows as tools of regional and global marketing in politics
Goehrmann, Klaus E.
- In:
Trade show management : planning, implementing and …
,
(pp. 71-79)
.
2005
Persistent link: https://www.econbiz.de/10003142395
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