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Search: subject_exact:"Werbeanzeige"
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ECONIS (ZBW)
17
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1
Estimating platform market power in two-sided markets with an application to magazine advertising
Song, Minjae
- In:
American economic journal
13
(
2021
)
2
,
pp. 35-67
Persistent link: https://www.econbiz.de/10012546696
Saved in:
2
Second-degree price discrimination by Japanese newspapers
Flath, David
- In:
Japan and the world economy : international journal of …
44
(
2017
),
pp. 14-25
Persistent link: https://www.econbiz.de/10011852510
Saved in:
3
What do the papers sell? : a model of advertising and media bias
Ellman, Matthew
;
Germano, Fabrizio
- In:
The economic journal : the journal of the Royal …
119
(
2009
),
pp. 680-704
Persistent link: https://www.econbiz.de/10003827999
Saved in:
4
The influence of consumers' lay theories on approach/avoidance motivation
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Maheswaran, …
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10003810252
Saved in:
5
Circulations, revenues, and profits in a newspaper market with fixed advertising costs
Manduchi, Agostino
;
Picard, Robert G.
- In:
The journal of media economics
22
(
2009
)
4
,
pp. 211-238
Persistent link: https://www.econbiz.de/10003941061
Saved in:
6
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
7
The economic advantage of being the "voice of the majority"
Resende, Joana
- In:
The journal of media economics
21
(
2008
)
3
,
pp. 158-190
Persistent link: https://www.econbiz.de/10003807384
Saved in:
8
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
9
The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
Saved in:
10
Competition in the media and advertising markets
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The Manchester School
74
(
2006
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
Saved in:
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