//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"USA"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"JMM : the international journal on media management"
~subject:"Television programme"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbespot"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
USA
Television programme
Fernsehwerbung
29
Television advertising
29
Advertising effects
20
Werbewirkung
20
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
United States
7
Werbung
7
Product Placement
6
Product placement
6
Target group
6
Zielgruppe
6
Children
4
Fernsehprogramm
4
Kinder
4
Fernsehen
3
Internet marketing
3
Online-Marketing
3
Sport event
3
Sportveranstaltung
3
Television
3
brand placement
3
Brand image
2
Brand management
2
Deutschland
2
Gender
2
Germany
2
Geschlecht
2
Innovation
2
Innovation diffusion
2
Innovationsdiffusion
2
Markenführung
2
Markenimage
2
Spain
2
Spanien
2
Sponsoring
2
Sponsorship
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Coffey, Amy Jo
2
Andras, Trina Larsen
1
Bayo-Moriones, Alberto
1
Beal, Virginia
1
Brusco, Michael J.
1
Carlson, Brad D.
1
Cauberghe, Verolien
1
Cleary, Johanna
1
Etayo, Cristina
1
Geuens, Maggie
1
Kendrick, Alice
1
Kwak, Hyokjin
1
Lehnert, Kevin
1
Pashupati, Kartik
1
Pelsmacker, Patrick de
1
Romaniuk, Jenni
1
Sharp, Byron
1
Shay, Ronen
1
Singh, Renu
1
Sánchez-Tabernero, Alfonso
1
Till, Brian
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
JMM : the international journal on media management
Journal of advertising research
29
Journal of advertising : official publication of the American Academy of Advertising
10
The journal of media economics
6
Journal of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
Journal of promotion management : JPM
4
Journal of media business studies
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
CESifo working papers
2
Canadian journal of agricultural economics : CJAE
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
Health marketing quarterly
2
International journal of sport finance
2
Journal of global marketing
2
Kellogg on advertising & media : the Kellogg School of Management
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Psychology & marketing
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Advertising in new formats and media : current research and implications for marketers
1
American economic journal
1
American economic review
1
Arts and the market
1
Bridging the gap between advertising academia and practice
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
DUV / Wirtschaftswissenschaft
1
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
1
Discussion paper / Centre for Economic Policy Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
4
Advertising creativity and repetition : recall, wearout and wearin effects
Lehnert, Kevin
;
Till, Brian
;
Carlson, Brad D.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10009757965
Saved in:
5
Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Coffey, Amy Jo
;
Cleary, Johanna
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009373582
Saved in:
6
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
Saved in:
7
Assigning television commercial videotapes to time slots under alternative message spacing policies
Brusco, Michael J.
;
Singh, Renu
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 431-450
Persistent link: https://www.econbiz.de/10008649361
Saved in:
8
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
9
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
10
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->