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subject:"USA"
~isPartOf:"Journal of advertising research"
~subject:"Advertising"
~subject:"Radio advertising"
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USA
Advertising
Radio advertising
Fernsehwerbung
74
Television advertising
74
Advertising effects
36
Werbewirkung
36
United States
25
Media usage
9
Mediennutzung
9
Fernsehprogramm
8
Television programme
8
Brand management
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Consumer behaviour
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Product Placement
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English
28
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Kent, Robert J.
2
Romaniuk, Jenni
2
Stipp, Horst
2
Aggarwal, Ritesh
1
Allan, David
1
Bakir, Aysen
1
Beal, Virginia
1
Bellman, Steven
1
Bowen, Kevin
1
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1
Brechman, Jean
1
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1
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1
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1
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1
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1
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1
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1
Findley, Frank
1
Finn, Seth
1
Hada, Mahima
1
Harvey, Bill
1
Heath, Robert
1
Herbig, Terese
1
Herbst, Kenneth C.
1
Hu, Ye
1
Jacobs, Devra B.
1
Jeong, Yongick
1
Johnson, Kelly
1
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1
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Lo, Hing-Po
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1
Lu, Xiaoling
1
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1
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Journal of advertising research
Journal of marketing communications
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
The journal of media economics
6
International journal of advertising : the review of marketing communications
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
JMM : the international journal on media management
4
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of media business studies
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
CESifo Working Paper Series
2
CESifo working papers
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Canadian journal of agricultural economics : CJAE
2
Harvard business review : HBR
2
Health marketing quarterly
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of economics & management strategy : JEMS
2
Journal of global marketing
2
Journal of marketing
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Kellogg on advertising & media : the Kellogg School of Management
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Schriften zu Marketing und Management
2
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ECONIS (ZBW)
28
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1
Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank
;
Johnson, Kelly
;
Crang, Douglas
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
Saved in:
2
Allocating spending on digital-video advertising : a longitudinal analysis across digital and television
Shaikh, Nazrul I.
;
Hada, Mahima
;
Shrestha, Niva
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10012007132
Saved in:
3
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
4
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
5
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
6
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
7
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
8
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
9
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
10
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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