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subject:"USA"
~isPartOf:"Journal of advertising research"
~subject:"Germany"
~subject:"Messung"
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Search: subject_exact:"Werbespot"
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Germany
Messung
Fernsehwerbung
74
Television advertising
74
Advertising effects
36
Werbewirkung
36
United States
25
Media usage
9
Mediennutzung
9
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Kent, Robert J.
2
Romaniuk, Jenni
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1
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
7
JMM : the international journal on media management
5
Working paper / National Bureau of Economic Research, Inc.
5
Advertising and violence : concepts and perspectives
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of promotion management : JPM
4
The journal of media economics
4
Gabler Edition Wissenschaft
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
3
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Canadian journal of agricultural economics : CJAE
2
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
2
Harvard business review : HBR
2
Health marketing quarterly
2
Journal of global marketing
2
Journal of marketing
2
Journal of media business studies
2
Kellogg on advertising & media : the Kellogg School of Management
2
Marketing intelligence & planning
2
Media-Perspektiven
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Reihe: Marketing : MAR
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Oxford handbook of pricing management
2
The Routledge companion to advertising and promotional culture
2
The advertising and consumer culture reader
2
Theorie und Praxis der Werbung in den Massenmedien
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
55plus Marketing : Zukunftsmarkt Senioren
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
American economic journal
1
American economic review
1
Angewandte Medienforschung
1
Aus Politik und Zeitgeschichte : APuZ
1
Banking and information technology : BIT ; a strategic report for top management
1
Beiträge zum Innovationsmarketing
1
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ECONIS (ZBW)
28
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1
Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Findley, Frank
;
Johnson, Kelly
;
Crang, Douglas
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10012495740
Saved in:
2
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
3
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
4
Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit
;
Stewart, Kristin
;
Cunningham, Isabella
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
Saved in:
5
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
6
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
7
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
8
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
9
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
10
Second-by-second analysis of advertising exposure in TV pods : the dynamics of position, length, and timing
Swaminathan, Srinivasan
;
Kent, Robert J.
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10009745859
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